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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
44
Konsumentenverhalten
44
Theorie
33
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33
USA
23
United States
23
Satisfaction
14
Willingness to pay
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Huber, Joel
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Orme, Bryan
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Green, Paul E.
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Holbrook, Morris B.
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Kahn, Barbara E.
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Khan, Uzma
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Conjoint measurement : methods and applications
3
Journal of marketing research : JMR
3
Conjoint measurement : methods and applications ; with 91 tables
1
Legends in marketing
1
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ECONIS (ZBW)
8
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Effects of competitive context and of additional information on price sensitivity
Huber, Joel
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
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2
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 393-410)
.
1999
Persistent link: https://www.econbiz.de/10001444736
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3
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 479-496)
.
2001
Persistent link: https://www.econbiz.de/10001690284
Saved in:
4
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 347-362)
.
2007
Persistent link: https://www.econbiz.de/10003544689
Saved in:
5
The shopping momentum effect
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
Saved in:
6
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
7
Predicting preferences on experimental bundles of attributes : a comparison of models
Huber, Joel
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 290-297
Persistent link: https://www.econbiz.de/10002994223
Saved in:
8
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 505-522)
.
2003
Persistent link: https://www.econbiz.de/10001998778
Saved in:
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