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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
83,205
Konsumentenverhalten
80,725
Theorie
16,188
Theory
15,981
Entscheidung unter Unsicherheit
11,573
Decision under uncertainty
11,546
Relationship marketing
9,270
Beziehungsmarketing
9,238
Brand management
7,631
Markenführung
7,588
Market research
6,870
Brand image
6,780
Markenimage
6,741
Customer satisfaction
5,784
Online-Handel
5,636
Kundenzufriedenheit
5,624
Online retailing
5,624
USA
5,446
Deutschland
5,264
United States
5,149
Social Web
4,911
Social web
4,909
Experiment
4,848
Germany
4,660
Online-Marketing
4,617
Internet marketing
4,605
Markenartikel
4,455
Service quality
4,454
Dienstleistungsqualität
4,409
Brand
4,382
Einzelhandel
4,272
Retail trade
4,170
Risk
4,091
Risiko
4,050
Werbewirkung
3,736
Advertising effects
3,697
Electronic Commerce
3,691
Verbraucherverhalten
3,596
E-commerce
3,572
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Undetermined
974
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565
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Article
6,612
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5,514
Journal
185
Database
1
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Article in journal
2,575
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2,575
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1,230
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1,230
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726
Graue Literatur
713
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713
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500
Working Paper
340
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328
Sammelwerk
328
Lehrbuch
321
Arbeitspapier
314
Textbook
257
Bibliografie enthalten
237
Bibliography included
237
Aufsatzsammlung
200
Konferenzschrift
187
Conference proceedings
95
Case study
92
Fallstudie
92
Statistik
68
Handbook
67
Handbuch
67
Dissertation u.a. Prüfungsschriften
66
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64
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61
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52
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52
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40
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40
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31
Forschungsbericht
30
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27
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English
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9
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5
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Kapferer, Clodwig
63
Malhotra, Naresh K.
56
Green, Paul E.
39
Herrmann, Andreas
36
Hruschka, Harald
33
Homburg, Christian
31
Decker, Reinhold
30
Wildner, Raimund
30
Berekoven, Ludwig
28
Hüttner, Manfred
27
Eckert, Werner
26
Ellenrieder, Peter
26
Hildebrandt, Lutz
26
Kuß, Alfred
25
Pepels, Werner
25
Day, George S.
24
Huber, Frank
23
Kotler, Philip
23
Sarstedt, Marko
23
Aaker, David A.
22
Albers, Sönke
22
Kumar, V.
22
Wind, Yoram
22
Bauer, Hans H.
21
Hair, Joseph F.
21
Sheth, Jagdish N.
21
Kamakura, Wagner A.
20
Koschnick, Wolfgang J.
20
Wedel, Michel
20
Eisend, Martin
18
Lehmann, Donald R.
18
Birks, David F.
17
Ferber, Robert
17
Wiedmann, Klaus-Peter
17
Buber, Renate
16
Koch, Jörg
16
Tagliacarne, Guglielmo
16
Theobald, Axel
16
Wagner, Udo
16
Zaltman, Gerald
16
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Institution
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Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
54
American Marketing Association
50
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
21
Esomar
17
Market Research Society
13
American Management Association
10
United States / Business and Defense Services Administration
9
Gesellschaft für Konsumforschung
8
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
6
National Industrial Conference Board
6
Nielsen Company
6
Centro de Desarrollo
5
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
AMACOM
4
Arbeitskreis Deutscher Marktforschungsinstitute
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Deutsche Statistische Gesellschaft
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
GfK-Marktforschung GmbH <Nürnberg>
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Nielsen Marketing Service
4
OECD
4
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
4
Schweizerische Gesellschaft für Marktforschung
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
World Association for Public Opinion Research
4
A. C. Nielsen Company
3
Advertising Research Foundation
3
Books on Demand GmbH <Norderstedt>
3
Bundesstelle für Aussenhandelsinformation
3
Central'nyj Ėkonomiko-Matematičeskij Institut, Akademija Nauk SSSR
3
Deutsche Marketing-Vereinigung
3
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Journal of marketing research : JMR
385
Journal of marketing
175
Overseas business reports : OBR
155
Jahrbuch der Absatz- und Verbrauchsforschung
125
Journal of business research : JBR
119
International journal of market research : JMRS ; the journal of the Market Research Society
101
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
SpringerLink / Bücher
79
Journal of the Academy of Marketing Science
77
Qualitative market research : an international journal
73
Journal of advertising research
69
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Journal of retailing
58
Marketing : ZFP ; journal of research and management
57
Europäische Hochschulschriften / 5
55
European marketing research review
51
Journal of business economics : JBE
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
44
Gabler Edition Wissenschaft
43
International journal of market research
42
Journal of marketing management : MM
42
Harvard business review : HBR
38
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
37
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of the Market Research Society : JMRS
35
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
The journal of business : B
31
Handbuch der Marktforschung
30
Business horizons
29
Die Betriebswirtschaft : DBW
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
The marketing review
28
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Source
All
ECONIS (ZBW)
11,652
USB Cologne (EcoSocSci)
569
EconStor
35
OLC EcoSci
25
USB Cologne (business full texts)
16
ArchiDok
10
RePEc
4
BASE
1
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1
Do we really need a reason to indulge?
Xu, Jing
;
Schwarz, Norbert
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
Saved in:
2
Two-stage lotteries and the value of unresolved uncertainty
Erev, Ido
;
Haruvy, Ernan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10003976730
Saved in:
3
Consumer durables replacement decision-making : an overview and research agenda
Guiltinan, Joseph P.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10003976731
Saved in:
4
Impulse buying and variety seeking : a trait-correlates perspective
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 276-283
Persistent link: https://www.econbiz.de/10003959644
Saved in:
5
Choice construction versus preference construction : the instability of preferences learned in context
Amir, On
;
Levav, Jonathan
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003707174
Saved in:
6
The consumer competence of young adults: a study of newly formed households
Grønhøj, Alice
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 243-264
Persistent link: https://www.econbiz.de/10003492520
Saved in:
7
Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
Saved in:
8
Complicating choice
Schrift, Rom Y.
;
Netzer, Oded
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
Saved in:
9
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
Saved in:
10
The effect of temporal frame on information considered in new product evaluation : the role of uncertainty
Grant, Susan Jung
;
Tybout, Alice M.
- In:
Journal of consumer research : JCR ; an …
34
(
2007/08
)
6
,
pp. 897-913
Persistent link: https://www.econbiz.de/10003724553
Saved in:
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