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Marktforschung
Marketing theory
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Jones, D. G. Brian
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Shaw, Eric H.
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Schwarzkopf, Stefan
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Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Handbook of qualitative research methods in marketing
1
Journal of customer behaviour
1
Marketing theory
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ECONIS (ZBW)
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Pauline Arnold (1894 - 1974) : pioneer in market research
Jones, D. G. Brian
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009793490
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2
Qualitative historical research in marketing
Witkowski, Terrence H.
;
Jones, D. G. Brian
- In:
Handbook of qualitative research methods in marketing
,
(pp. 70-82)
.
2006
Persistent link: https://www.econbiz.de/10003445797
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3
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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4
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
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5
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
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6
Clarifying dual-processing for marketing researchers
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 215-237
Persistent link: https://www.econbiz.de/10012257479
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7
Research methods and historical research in marketing
Jones, Brian
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009407731
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