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~subject:"Marktforschung"
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Marktforschung
Marketing
30
Consumer behaviour
21
Konsumentenverhalten
16
Relationship marketing
13
Customer satisfaction
11
Marketing management
11
Marketingmanagement
11
USA
10
United States
10
Dienstleistung
7
Kundenzufriedenheit
7
Beziehungsmarketing
6
Emotion
6
Unternehmen
6
Großbritannien
5
Service quality
5
Services marketing
5
United Kingdom
5
Enterprise
4
International marketing
4
Management
4
Social Web
4
Social web
4
Tourism
4
Anticipation
3
Brand image
3
Brand management
3
Confidence
3
Customer loyalty
3
Dienstleistungsqualität
3
Emotions
3
Erfolgsfaktor
3
Experience
3
Experiment
3
Financial services
3
Internationales Marketing
3
Markenführung
3
Markenimage
3
Market research
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Palmer, Adrian
3
Koenig-Lewis, Nicole
2
Gallagher, Damian
1
Ting, Lucy
1
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Journal of marketing management : MM
2
The marketing review
1
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ECONIS (ZBW)
3
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A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian
;
Ting, Lucy
;
Palmer, Adrian
- In:
The marketing review
8
(
2008
)
3
,
pp. 255-275
Persistent link: https://www.econbiz.de/10003760740
Saved in:
2
Experiential values over time - a comparison of measures of satisfaction and emotion
Koenig-Lewis, Nicole
;
Palmer, Adrian
- In:
Journal of marketing management : MM
24
(
2008
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003677984
Saved in:
3
Primary and secondary effects of emotions on behavioural intention of theatre clients
Palmer, Adrian
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1201-1217
Persistent link: https://www.econbiz.de/10008810717
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