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Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data

Steiner, Winfried J.; Hruschka, Harald - 2010

Designing and pricing new products is one of the most critical activities for a firm, and it is well-known that taking into account consumer preferences for design decisions is essential for products later to be successful in a competitive environment (e.g., Urban and Hauser 1993). Consequently,...

Persistent link: https://www.econbiz.de/10014033607

Using artificial neural nets for flexible aggregate market response modeling

Hruschka, Harald - In: Quantitative marketing and marketing management : …, (pp. 103-121). 2012

Persistent link: https://www.econbiz.de/10009621125

Analyzing market baskets by restricted Boltzmann machines

Hruschka, Harald - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 209-228

Persistent link: https://www.econbiz.de/10010251254

Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models

Hruschka, Harald - 2004

Persistent link: https://www.econbiz.de/10002179243

Der Zusammenhang zwischen paarweisen Verbundbeziehungen und Kauftakt- bzw. Käufersstrukturmerkmalen

Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 37 (1985) 3, pp. 218-231

Persistent link: https://www.econbiz.de/10002979396

Relevance of aggregation level and heterogeneity in sales response models

Hruschka, Harald - 2003

Persistent link: https://www.econbiz.de/10001805813

An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments

Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40

Persistent link: https://www.econbiz.de/10001539150

Bestimmung der Kaufverbundenheit mit Hilfe eines probabilistischen Meßmodells

Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 43 (1991) 5, pp. 418-434

Persistent link: https://www.econbiz.de/10001106219

Using extraneous information to estimate time series models : a review of approaches applied in market response modeling

Hruschka, Harald - In: Econometrics of short and unreliable time series, (pp. 73-86). 1995

Persistent link: https://www.econbiz.de/10001290741