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Marktforschung
Marketing
31,467
Internationales Marketing
5,821
International marketing
5,119
Marketingmanagement
4,222
Marketing management
3,972
Theorie
2,724
Theory
2,707
marketing
2,602
Deutschland
2,534
Consumer behaviour
2,487
Konsumentenverhalten
2,362
Germany
2,145
USA
1,702
United States
1,525
Brand management
1,372
Markenführung
1,363
Management
1,342
Strategisches Management
1,296
Agribusiness
1,103
Relationship marketing
1,100
Beziehungsmarketing
1,074
Werbung
1,027
Welt
1,026
World
1,016
Marketingtheorie
893
Marketing theory
885
Advertising
875
Multinationales Unternehmen
873
Economics
846
Market research
812
Online-Marketing
799
Internet marketing
793
Transnational corporation
784
SME
776
KMU
764
Innovation
745
Agricultural and Food Policy
728
Demand and Price Analysis
652
Crop Production/Industries
640
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65
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33
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17
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7
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Malhotra, Naresh K.
13
Koschnick, Wolfgang J.
12
Hruschka, Harald
9
Kotler, Philip
8
Kumar, V.
7
Birks, David F.
6
Donnelly, James H.
6
Douglas, Susan P.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Sheth, Jagdish N.
6
Wind, Yoram
6
Craig, C. S.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Alexander, Ralph S.
4
Belk, Russell W.
4
Buber, Renate
4
Cross, James S.
4
Farris, Paul W.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Parvatiyar, Atul
4
Peñaloza, Lisa
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
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American Marketing Association
22
Edward Elgar Publishing
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
European Association for Industrial Marketing Research
3
European Society for Opinion and Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
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Journal of business research : JBR
12
SpringerLink / Bücher
11
Europäische Hochschulschriften / 5
9
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
Handbook of research in international marketing
6
International journal of forecasting
6
Journal of marketing management : MM
6
Review of marketing research
6
Springer eBook Collection
6
International journal of market research
5
International series in quantitative marketing
5
Organisation und praktische Anwendung
5
Prentice-Hall international series in management
5
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
The handbook of marketing research : uses, misuses, and future advances
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Betriebswirtschaftliche Abhandlungen
3
Consumption culture in Europe : insight into the beverage industry
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Handbook on cross-cultural marketing
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of wine business research : IJWBR
3
International marketing review
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of global marketing
3
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Source
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ECONIS (ZBW)
1,005
USB Cologne (EcoSocSci)
93
OLC EcoSci
14
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Marketing
und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
2
Badania marketingowe w przestrzeni europejskiej
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342750
Saved in:
3
Badania marketingowe - nowe wyzwania
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993734
Saved in:
4
Marketing
in China
Wang, Yonggui
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011390389
Saved in:
5
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
6
Problems in
marketing
: applying key concepts and techniques
Moutinho, Luiz
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10001939912
Saved in:
7
Marketing
and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001530954
Saved in:
8
Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
Saved in:
9
"
Marketing
theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
10
Applied
Marketing
: anwendungsorientierte Marketingwissenschaft der deutschen Fachhochschulen ; mit 260 Abb. und 56 Tabellen
Kamenz, Uwe
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001753842
Saved in:
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