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Marktforschung
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
20
Brand management
19
Markenführung
19
Beziehungsmarketing
16
Relationship marketing
16
USA
16
United States
15
Brand
14
Markenartikel
14
Marketing management
14
Marketingmanagement
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Brand image
13
Markenimage
13
Internet marketing
11
Online-Marketing
11
Social Web
11
Social web
11
Theory
10
Advertising effects
9
Theorie
9
Werbewirkung
9
Market research
8
Service quality
8
Social network
8
Soziales Netzwerk
8
Customer satisfaction
7
E-commerce
7
Electronic Commerce
7
Kundenzufriedenheit
7
Viral marketing
7
Virales Marketing
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer integration
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Dienstleistungsqualität
6
Kundenintegration
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Salespeople
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English
8
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Iacobucci, Dawn
6
Churchill, Gilbert A.
3
Calder, Bobby J.
1
Henderson, Geraldine Rosa
1
Moore, Marian C.
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American Marketing Association
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Kellogg on marketing
2
Foundations and trends in marketing : FTMKT
1
Journal of marketing research : JMR
1
Proceedings series / American Marketing Association
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ECONIS (ZBW)
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Marketing research and understanding consumers
Calder, Bobby J.
- In:
Kellogg on marketing
,
(pp. 56-72)
.
2010
Persistent link: https://www.econbiz.de/10008664292
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2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
4
Quantitative marketing research
Iacobucci, Dawn
- In:
Kellogg on marketing
,
(pp. 195-211)
.
2001
Persistent link: https://www.econbiz.de/10001612984
Saved in:
5
A chronology of health care marketing research
Iacobucci, Dawn
-
2019
Persistent link: https://www.econbiz.de/10012171435
Saved in:
6
Marketing research : methodological foundations
Churchill, Gilbert A.
;
Iacobucci, Dawn
-
2002
-
8. ed
Persistent link: https://www.econbiz.de/10003283277
Saved in:
7
Marketing research : methodological foundations
Churchill, Gilbert A.
;
Iacobucci, Dawn
-
2002
-
8. ed.
Persistent link: https://www.econbiz.de/10001625810
Saved in:
8
Marketing research : methodological foundations
Iacobucci, Dawn
;
Churchill, Gilbert A.
-
2010
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
Saved in:
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