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Marktforschung
Theorie
52
Theory
52
Consumer behaviour
43
Konsumentenverhalten
43
Market research
25
Marketing
19
Estimation theory
18
Schätztheorie
18
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16
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16
Bayesian inference
12
Bayes-Statistik
11
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11
Brand management
9
Markenführung
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Marktsegmentierung
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Advertising effects
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Brand
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Markenartikel
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Perception
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Wahrnehmung
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Werbewirkung
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Cluster analysis
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Clusteranalyse
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Decision
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Entscheidung
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Marketingmanagement
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Multivariate analysis
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Netherlands
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Niederlande
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Werbung
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English
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Wedel, Michel
20
Kamakura, Wagner A.
14
DeSarbo, Wayne
5
Bijmolt, Tammo H. A.
3
Agrawal, Jagdish
2
Bradlow, Eric
2
Du, Rex Yuxing
2
Aribarg, Anocha
1
Bacon, L.
1
Bacon, Lynd
1
Balasubramanian, Siva Kumar
1
Batra, Rajeev
1
Bockenholt, Ulf
1
Bodapati, Anand
1
Bodapati, Anand V.
1
DeSarbo, Wayne S.
1
Grunert, Klaus
1
Guhl, Daniel
1
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1
Lenk, Peter
1
Lenk, Peter J.
1
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Naik, Prasad A.
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1
Steenkamp, Jan-Benedict E. M.
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Journal of marketing research : JMR
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Marketing letters : a journal of research in marketing
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
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2
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
Saved in:
3
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
4
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
5
Sequential market basket analysis
Kamakura, Wagner A.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009579996
Saved in:
6
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
7
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
8
Long-term view of the diffusion of durables : a study of the role of price and adoption influence processes via tests of nested models
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10001058120
Saved in:
9
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
10
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
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