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Shopping orientation segmentation of the elderly consumer

Lumpkin, James R. - In: Journal of the Academy of Marketing Science 13 (1985) 1, pp. 271-284

Persistent link: https://www.econbiz.de/10001020257

Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping

Lumpkin, James R. - In: Journal of business research : JBR 14 (1986) 1, pp. 63-81

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Direct marketing, direct selling, and the mature consumer

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Consumer behavior over the life course : research frontiers and new directions

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Social comparision and informal group influence

Moschis, George P. - In: Journal of marketing research : JMR 13 (1976) 3, pp. 237-244

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Consumer socialization : a life-cycle perspective

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Anticipatory consumer socialization

Moschis, George P. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 109-123

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Making ends meet : how will the elderly manage their finances and post-retirement expenses?

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Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Persistent link: https://www.econbiz.de/10012396143