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Marktforschung
Consumer behaviour
22
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Huber, Joel
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Journal of marketing research : JMR
4
Conjoint measurement : methods and applications
3
Conjoint measurement : methods and applications ; with 91 tables
1
Legends in marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Predicting preferences on experimental bundles of attributes : a comparison of models
Huber, Joel
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 290-297
Persistent link: https://www.econbiz.de/10002994223
Saved in:
2
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
3
Reinforcement versus balance response in sequential choice
Huber, Joel
;
Goldsmith, Kelly
;
Mogilner, Cassie
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 229-239
Persistent link: https://www.econbiz.de/10003774300
Saved in:
4
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 505-522)
.
2003
Persistent link: https://www.econbiz.de/10001998778
Saved in:
5
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 347-362)
.
2007
Persistent link: https://www.econbiz.de/10003544689
Saved in:
6
The shopping momentum effect
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 370-378
Persistent link: https://www.econbiz.de/10003547561
Saved in:
7
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 479-496)
.
2001
Persistent link: https://www.econbiz.de/10001690284
Saved in:
8
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications
,
(pp. 393-410)
.
1999
Persistent link: https://www.econbiz.de/10001444736
Saved in:
9
Effects of competitive context and of additional information on price sensitivity
Huber, Joel
- In:
Journal of marketing research : JMR
23
(
1986
)
3
,
pp. 250-260
Persistent link: https://www.econbiz.de/10001011971
Saved in:
10
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
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