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Marktforschung
Consumer behaviour
67
Konsumentenverhalten
65
Theorie
58
Theory
58
Brand management
28
Markenführung
28
Market research
23
Brand
21
Markenartikel
21
Marketing
20
Brand image
18
Markenimage
18
Estimation theory
16
Schätztheorie
16
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15
Bayesian inference
13
Conjoint analysis
13
Conjoint-Analyse
13
Bayes-Statistik
12
Emotion
10
Perception
10
Wahrnehmung
10
Werbung
10
Decision
9
Entscheidung
9
Netherlands
9
Niederlande
9
Advertising
8
Advertising effects
8
Internationales Marketing
8
Marketing management
8
Marketingmanagement
8
Marktsegmentierung
8
Werbewirkung
8
International marketing
7
Internet marketing
7
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7
Multivariate analysis
7
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English
23
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Wedel, Michel
20
Kamakura, Wagner A.
9
DeSarbo, Wayne
5
Pieters, Rik
4
Bijmolt, Tammo H. A.
3
Agrawal, Jagdish
2
Bradlow, Eric
2
Jong, Martijn G. de
2
Aribarg, Anocha
1
Bacon, L.
1
Bacon, Lynd
1
Batra, Rajeev
1
Baumgartner, Hans
1
Bockenholt, Ulf
1
Bodapati, Anand
1
Bodapati, Anand V.
1
DeSarbo, Wayne S.
1
Fox, Jean-Paul
1
Grunert, Klaus
1
Guhl, Daniel
1
Kreulen, Jeffrey
1
Lenk, Peter
1
Lenk, Peter J.
1
Madigan, David
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Montgomery, Alan
1
Naik, Prasad A.
1
Neik, Prasad
1
Paetz, Friederike
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Steenkamp, Jan-Benedict E. M.
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Tilburg, Aad
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Vriens, Marco
1
Wagner, Udo
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Weijters, Bert
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Journal of marketing research : JMR
4
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
3
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
OR spectrum : quantitative approaches in management
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
Robert H. Smith School Research Paper
1
The handbook of marketing research : uses, misuses, and future advances
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ECONIS (ZBW)
23
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1
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
2
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
3
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
Saved in:
4
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
5
Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
6
FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.
;
DeSarbo, Wayne
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000883528
Saved in:
7
The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.
;
Wedel, Michel
-
1993
Persistent link: https://www.econbiz.de/10000856803
Saved in:
8
A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel
;
Vriens, Marco
;
DeSarbo, Wayne
-
1991
Persistent link: https://www.econbiz.de/10000823926
Saved in:
9
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
10
Challenges and opportunities in high-dimensional choice data analyses
Neik, Prasad
;
Wedel, Michel
;
Bacon, Lynd
;
Bodapati, Anand
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 201-213
Persistent link: https://www.econbiz.de/10003774251
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