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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Comparative management and marketing : text and readings
Boddewyn, J. - 1969
Persistent link: https://www.econbiz.de/10000415813
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
Stuttgart : Schäffer-Poeschel Verl. für Wirtschaft, …; … - 32.1988 - 42.1998; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000365785
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Essays on market-based management
Wilczynski, Petra - 2011
Persistent link: https://www.econbiz.de/10009546246
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Qualitative research in marketing and management : doing interpretive research projects
Hackley, Christopher E. - 2020 - Second edition.
Persistent link: https://www.econbiz.de/10013180662
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Qualitative research in marketing and management : doing interpretive research projects
Hackley, Christopher E. - 2020 - Second edition
data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and …
Persistent link: https://www.econbiz.de/10012114207