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~subject:"Marktforschung"
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Emotional advertising: Revisit...
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Marktforschung
Consumer behaviour
83
Konsumentenverhalten
81
Advertising effects
67
Werbewirkung
67
Belgium
58
Belgien
50
Advertising
42
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18
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15
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13
Fernsehwerbung
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Markenartikel
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Geuens, Maggie
7
Pelsmacker, Patrick de
6
Weijters, Bert
4
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3
Schillewaert, Niels
3
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2
Vantomme, Delphine
2
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Marketing letters : a journal of research in marketing
1
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
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2
Marktonderzoek in Belgie͏̈ : theorie en praktijk
Spruijt, Nicole
;
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000880852
Saved in:
3
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
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4
Marketing research with SPSS
Janssens, Wim
(
contributor
);
Wijnen, Katrien
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003556523
Saved in:
5
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
Saved in:
6
Beyond labels : segmenting the Gen Z market for more effective marketing
Van den Bergh, Joeri
;
Pelsmacker, Patrick de
;
Worsley, Ben
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 188-210
Persistent link: https://www.econbiz.de/10014511542
Saved in:
7
The proximity effect : the role of inter-item distance on reverse-item bias
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003822799
Saved in:
8
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
9
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
10
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
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