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Marktforschung
Theorie
9
Theory
9
Vereinigte Staaten
7
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5
Verbraucher
5
Werbungsbetrieb
5
diffusion
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advertising
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1950-1990
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Bass, Frank M.
11
Pessemier, Edgar A.
2
Tigert, Douglas J.
2
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1
Jeuland, Abel
1
King, Charles W.
1
Lonsdale, Ronald T.
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Journal of marketing research : JMR
3
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Institute for Research in the Behavioral, Economic, and Management Sciences, Herman C. Krannert Graduate School of Industrial Administration, Purdue University / Paper
1
Journal of advertising research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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ECONIS (ZBW)
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Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
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2
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
The journal of business : B
36
(
1963
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
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3
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
4
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
Saved in:
5
An experimental study of attitude change, advertising, and usage in new product introduction
Ginter, James L.
;
Bass, Frank M.
-
1972
Persistent link: https://www.econbiz.de/10002454831
Saved in:
6
The frontiers of marketing thought and science
Bass, Frank M.
(
contributor
)
-
19XX
Persistent link: https://www.econbiz.de/10003136420
Saved in:
7
A study of "spurious regression" and model discrimination in the Generalized Bass Model
Bass, Frank M.
;
Srinivasan, Shuba
- In:
Econometric models in marketing
,
(pp. 295-315)
.
2002
Persistent link: https://www.econbiz.de/10001657536
Saved in:
8
Complementary and substitute patterns of purchasing and use
Bass, Frank M.
;
Pessemier, Edgar A.
;
Tigert, Douglas J.
- In:
Journal of advertising research
9
(
1969
)
2
,
pp. 19-27
Persistent link: https://www.econbiz.de/10001879272
Saved in:
9
Equilibrium stochastic choice and market penetration theories : derivations and comparisons
Bass, Frank M.
;
Jeuland, Abel
;
Wright, Gordon P.
- In:
Management science : journal of the Institute for …
22
(
1976
)
10
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10001879298
Saved in:
10
Market segmentation : group versus individual behavior
Bass, Frank M.
;
Tigert, Douglas J.
;
Lonsdale, Ronald T.
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 264-270
Persistent link: https://www.econbiz.de/10001879338
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