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~subject:"Marktforschung"
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Marktforschung
Brand management
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Brand image
9
Markenimage
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Brand
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Markenartikel
8
Markenführung
8
Marketing management
6
Marketingmanagement
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Beziehungsmarketing
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Customer value
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Theorie
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Theory
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USA
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Brand ratings decomposition
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Consumer behaviour
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Market research
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Messung
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Pricing strategy
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Salespeople
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Verkaufspersonal
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Brand communications
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Consumer survey data
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Definition
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Employer-provided training
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Evolving brand effects
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Handelsmarke
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Leone, Robert P.
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Aaker, David A.
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Day, George S.
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Kumar, V.
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Mulhern, Francis J.
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Journal of business research : JBR
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ECONIS (ZBW)
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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2
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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3
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
4
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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