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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
29
Konsumentenverhalten
29
China
20
Theorie
18
Theory
18
Internet marketing
16
Online-Marketing
13
Entrepreneurship
12
Business start-up
11
Entrepreneurship approach
11
Learning process
11
Lernprozess
11
Unternehmensgründung
11
Marketing theory
10
Marketingmanagement
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Marketingtheorie
10
Experiment
9
Feldforschung
9
Field research
9
Marketing management
9
Product design
9
Produktgestaltung
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product development
9
Conjoint analysis
8
Conjoint-Analyse
8
Marketing
8
Preismanagement
8
Pricing strategy
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Website
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Competition
7
Artificial intelligence
6
Asymmetric information
6
Asymmetrische Information
6
Entscheidung
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Innovation
6
Künstliche Intelligenz
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USA
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United States
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pricing
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Hauser, John R.
8
Eggers, Felix
1
Eliashberg, Jehoshua
1
Gaver, Kenneth M.
1
Hauser, John
1
Kopelman, Frank S.
1
McFadden, Daniel
1
Roberts, John H.
1
Selove, Matthew
1
Shugan, Steven M.
1
Timoshenko, Artem
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Urban, Glen L.
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Wisniewski, Kenneth J.
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing research : JMR
1
Operations research
1
The journal of business : B
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
9
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1
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
2
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
4
Consumer research to focus R & D projects
Hauser, John R.
- In:
The journal of product innovation management : an …
1
(
1984
)
2
,
pp. 70-84
Persistent link: https://www.econbiz.de/10002844262
Saved in:
5
Econometric models for probalistic choice among products
McFadden, Daniel
;
Hauser, John
;
Gaver, Kenneth M.
- In:
The journal of business : B
53
(
1980
)
3,2
,
pp. 13-29
Persistent link: https://www.econbiz.de/10002399450
Saved in:
6
A measurement error approach for modeling consumer risk preference
Eliashberg, Jehoshua
;
Hauser, John R.
- In:
Management science : journal of the Institute for …
31
(
1985
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10002116630
Saved in:
7
Alternative perceptual mapping techniques : relative accuracy and usefulness
Hauser, John R.
;
Kopelman, Frank S.
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 495-506
Persistent link: https://www.econbiz.de/10002844234
Saved in:
8
Dynamic analysis of consumer response to marketing strategies
Hauser, John R.
;
Wisniewski, Kenneth J.
- In:
Management science : journal of the Institute for …
28
(
1982
)
5
,
pp. 455-486
Persistent link: https://www.econbiz.de/10002844266
Saved in:
9
Intensity measures of consumer preference
Hauser, John R.
;
Shugan, Steven M.
- In:
Operations research
28
(
1980
)
2
,
pp. 278-320
Persistent link: https://www.econbiz.de/10002844290
Saved in:
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