Social commerce is an emerging trend in which sellers are connected in online social networks, and where sellers are individuals instead of firms. This paper examines the economic value implications of a social network between sellers in a large online social commerce marketplace. In this...

Marketing has been revolutionized due to the rise of digital media and new forms of electronic communication. In response, academic researchers have attempted to explain consumer- and firm-related phenomena related to digital, social media, and mobile marketing (DSMM). This paper presents a...

Much of the research on new product introductions to date has focused on improving the initial go/no-go decision in order to reduce the probability of post-launch failure. However, one of the main problems associated with early-period assessments is the lack of data to enable further prediction....