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~subject:"Marktforschung"
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Marktforschung
Advertising
73
Werbung
69
Konsumentenverhalten
59
Consumer behaviour
58
Advertising effects
44
Werbewirkung
44
Meta-analysis
37
Meta-Analyse
34
Theorie
18
Deutschland
17
Germany
16
Market research
16
Theory
15
Betriebswirtschaftslehre
14
Bibliometrie
14
Bibliometrics
13
Marketingmanagement
13
Beziehungsmarketing
12
Business economics
12
Markenimage
12
Marketing
12
Marketing management
12
Relationship marketing
12
Empirical method
11
Empirische Methode
11
Brand image
10
Creativity
10
Gender
10
Geschlecht
10
Brand management
9
Einzelhandel
9
Humor
9
Kreativität
9
Markenführung
9
Retail trade
9
Advertising media
8
Brand
8
Internet marketing
8
Markenartikel
8
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Undetermined
9
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1
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Book / Working Paper
10
Article
9
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Article in journal
9
Aufsatz in Zeitschrift
9
Lehrbuch
4
Textbook
3
Collection of articles of several authors
2
Konferenzschrift
2
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2
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1
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Language
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English
14
German
5
Author
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Eisend, Martin
18
Kuß, Alfred
5
Cauberghe, Verolien
2
Franke, George R.
2
Hudders, Liselot
2
Leigh, James H.
2
Tarrahi, Farid
2
Antonetti, Paoli
1
Antonetti, Paolo
1
Baines, Paul
1
Bergkvist, Lars
1
Fill, Chris
1
Kuss, Alfred
1
Küster-Rohde, Franziska
1
Lütters, Holger
1
Niewiadomska, Dominika
1
Pol, Gratiana
1
Riley, Joseph
1
Rosengren, Sara
1
Sauer, Nicola E.
1
Schuchert-Güler, Pakize
1
Wedgeworth, Rick
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ICORIA <16., 2017, Gent>
1
Springer Fachmedien Wiesbaden
1
Springer Nature Switzerland AG
1
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European Advertising Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of the Academy of Marketing Science
2
Advances in advertising research
1
Business/Economics
1
Electronic Services
1
Gabler Lehrbuch
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Management
1
SpringerLink / Bücher
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
2
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1
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
2
Fundamentals of marketing
Baines, Paul
;
Fill, Chris
;
Rosengren, Sara
;
Antonetti, Paoli
-
2017
Persistent link: https://www.econbiz.de/10011638401
Saved in:
3
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
4
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
5
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
6
Meta-analysis selection bias in marketing research
Eisend, Martin
;
Tarrahi, Farid
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10010427988
Saved in:
7
Online-Marktforschung als E-Service
Lütters, Holger
;
Eisend, Martin
;
Schuchert-Güler, Pakize
- In:
Electronic Services
,
(pp. 613-638)
.
2002
Persistent link: https://www.econbiz.de/10001652843
Saved in:
8
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
9
How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin
;
Tarrahi, Farid
- In:
Journal of public policy & marketing
41
(
2022
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
Saved in:
10
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
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