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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future

Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280

Persistent link: https://www.econbiz.de/10011771895

A text mining and topic modelling perspective of ethnic marketing research

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 103 (2019), pp. 275-285

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Minority markets

United States / Bureau of Domestic Commerce / Consumer … - 1975

Persistent link: https://www.econbiz.de/10000548440

Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress

King, Robert L. (ed.) - 2015

Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans … Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American …