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Cause-related marketing, part of corporate social responsibility and its influence upon consumers' attitude
Anghel, Laurentiu-Dan; Grigore, Georgiana Florentina; … - In: Amfiteatru economic : an economic and business research … 13 (2011) 29, pp. 72-85
Persistent link: https://www.econbiz.de/10009261700
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How marketer actions influence persuasion knowledge : meta-analytic evidence of a nonlinear relationship
Eisend, Martin; Tarrahi, Farid - In: Journal of public policy & marketing 41 (2022) 2, pp. 107-123
Persistent link: https://www.econbiz.de/10013256392
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
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A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.; Albaum, Gerald S.; Beltramini, … - 2007
Persistent link: https://www.econbiz.de/10003540639
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Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
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What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice; Bijmolt, Tammo H. A.; Bellini, Silvia; … - In: Journal of retailing 98 (2022) 1, pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
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Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
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The influence of parental and communication style on consumer socialization : a meta-analysis informs marketing strategy considerations involving parent-child interventions
Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; … - In: Journal of advertising research 57 (2017) 3, pp. 319-334
Persistent link: https://www.econbiz.de/10011756550
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Does product touch affect consumer attitude toward a product? : meta-analysis of effect sizes, moderators, and mediators
Liu, Wumei; Wu, Feng; Awan, Tahir Mumtaz - In: Psychology & marketing 40 (2023) 4, pp. 674-689
Persistent link: https://www.econbiz.de/10014290842
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Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo; Kureshi, Sonal; Vatavwala, Sanket - In: Journal of nonprofit & public sector marketing 32 (2020) 5, pp. 488-516
Persistent link: https://www.econbiz.de/10012312842