Similar Search Results

Market response models for social marketing causes

Hanssens, Dominique M. - In: Continuing to broaden the marketing concept : making …, (pp. 87-96). 2020

Persistent link: https://www.econbiz.de/10012320469

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435

Persistent link: https://www.econbiz.de/10014332115

Marketing für Nonprofit-Organisationen

Kotler, Philip - 1978

Persistent link: https://www.econbiz.de/10000089706

Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives

Vujičić, Maja; Grbac, Bruno; Mozetič, Vladimir - In: Market : review for marketing theory and practice 33 (2021) 2, pp. 185-203

Persistent link: https://www.econbiz.de/10012819207

Development of a scale to measure skepticism of social advertising among adolescents

Thakor, Mrugank V.; Goneau-Lessard, Karine - In: Journal of business research : JBR 62 (2009) 12, pp. 1342-1349

Persistent link: https://www.econbiz.de/10003900792

Principles and practice of social marketing : an international perspective

Donovan, Rob; Henley, Nadine - 2010 - [Updated ed.]

"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the … world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The … international case studies and applications show how social marketing campaigns are being used across the world to influence changes …