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Towards a new paradigm of measurement in marketing
Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Persistent link: https://www.econbiz.de/10003795440
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Messung in der Marketingforschung : Status Quo und Perspektiven
Salzberger, Thomas - In: Der Markt : international journal of marketing 46 (2007) 1/2, pp. 61-84
Persistent link: https://www.econbiz.de/10003502680
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Daten- und Messäquivalenz in der internationalen Marktforschung
Salzberger, Thomas - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 199-218). 2005
Persistent link: https://www.econbiz.de/10002969748
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Die Lösung von Äquivalenzproblemen in der interkulturellen Marketingforschung mittels Methoden der probabilistischen Meßtheorie
Salzberger, Thomas (contributor) - 1998 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002409928
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Die Bedeutung der Datenäquivalenz in der internationalen Marketing- und Konsumentenforschung
Salzberger, Thomas; Sinkovics, Rudolf R.; … - In: Jahrbuch der Absatz- und Verbrauchsforschung 47 (2001) 2, pp. 190-209
Persistent link: https://www.econbiz.de/10001630775
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Measurement in marketing research : an alternative framework
Salzberger, Thomas - 2009
Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a...
Persistent link: https://www.econbiz.de/10014473788
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Neurowissenschaftliche Methoden in der praktischen Marktforschung : status quo und Zukunftsszenarien
Koller, Monika; Brenner, Gerhard - In: NeuroPsychoEconomics 5 (2010) 1, pp. 47-57
Persistent link: https://www.econbiz.de/10008758563
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Vulnerable consumers : marketing research needs to pay more attention to the brain health of consumers
Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 337-342
Persistent link: https://www.econbiz.de/10014333978