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Marketing research
Green, Paul E.; Malhotra, Naresh K. - 2017
Persistent link: https://www.econbiz.de/10011634312
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram (ed.); Green, Paul E. (honouree) - 2004
Persistent link: https://www.econbiz.de/10013391457
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Multidimensional scaling : concepts and applications
Green, Paul E. - 1989
Persistent link: https://www.econbiz.de/10000761594
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Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.; Carmone, Frank J. - 1970
Persistent link: https://www.econbiz.de/10000055206
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Multiattribute decisions in marketing : a measurement approach
Green, Paul E.; Wind, Yoram - 1973
Persistent link: https://www.econbiz.de/10000055706
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Psychometric methods in marketing research : part II, multidimensional scaling
Carroll, J. Douglas; Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541509
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Marketing applications of MDS : assessment and outlook
Green, Paul E. - 2007
Persistent link: https://www.econbiz.de/10003541510
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.; DeSarbo, Wayne; Green, Paul E.; Young, … - 2007
Persistent link: https://www.econbiz.de/10003541579
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Methoden und Techniken der Marketingforschung
Green, Paul E.; Tull, Donald S. - 1982 - 4. Auflage
Persistent link: https://www.econbiz.de/10010518532
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Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E. - In: European journal of operational research : EJOR 41 (1989) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10001083056