Similar Search Results

Handbook of qualitative research methods in marketing

Belk, Russell W. (ed.); Otnes, Cele (ed.) - 2024 - Second edition

practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative … scholarly advancements. Distinguished chapter authors bring together current thought and changing practices in marketing … their research will find this second edition to be truly groundbreaking. At the same time, students focusing on marketing …

Persistent link: https://www.econbiz.de/10015072966

Qualitative Research Methods In Business : Techniques for Data Collection and Analysis

De Sordi, José Osvaldo - 2024

Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies...

Persistent link: https://www.econbiz.de/10014544862

Projective Techniques

Boddy, Clive R. (contributor) - 2010

Persistent link: https://www.econbiz.de/10008688965

New frontiers on observational research

Prince, Melvin (contributor) - 2011

Persistent link: https://www.econbiz.de/10009261198

Using the research journal during qualitative data collection in a cross-cultural context

Annink, Anne - In: Entrepreneurship research journal : ERJ 7 (2017) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011591741

Qualitative Forschungsmethoden : anwendungsorientiert: vom Insider aus der Marktforschung lernen

Kirchmair, Rolf - 2022

Was ist qualitative Forschung? -- Welche qualitativen Forschungsmethoden gibt es? -- Explorative Befragungstechniken -- Indirekte Befragungstechniken -- Offline versus Online Forschung -- Die Methoden im Vergleich -- Subjektive versus objektive Analyse.

Persistent link: https://www.econbiz.de/10012534692

Exploring customer engagement on social networking sites : a qualitative research enquiry

Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28

Persistent link: https://www.econbiz.de/10014308599

Something old, something new : enabled theory building in qualitative marketing research

Dolbec, Pierre-Yann; Fischer, Eileen; Canniford, Robin - In: Marketing theory 21 (2021) 4, pp. 443-461

Persistent link: https://www.econbiz.de/10012660655

Thinking orientation and preference for research methodology

Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446

Persistent link: https://www.econbiz.de/10011629327

Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles

Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67

Persistent link: https://www.econbiz.de/10011646908

1
2
3
4
5
6
7
8
9
10
Next
Last