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Stabilität von Verbrauchereinstellungen und einstellungsbasierter Marktsegmentierung
Müller, Henriette - 2013
Persistent link: https://www.econbiz.de/10009681856
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Modeling hedonic motive-based segments of wine festival visitors using decision tree approach
Payini, Valsaraj; Bolar, Kartikeya; Mallya, Jyothi; … - In: International journal of wine business research 34 (2022) 1, pp. 19-36
Persistent link: https://www.econbiz.de/10012886214
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Consumer acceptance of dual-purpose chickens : a mixed methods approach
Brümmer, Nanke; Petersen, Wiebke; Christoph-Schulz, … - In: German journal of agricultural economics : GJAE 67 (2018) 4, pp. 234-245
Persistent link: https://www.econbiz.de/10011944430
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Customer-oriented benefit segmentation : an integrated approach
Aghdaie, Mohammad Hasan; Tafreshi, Parham Fami; … - In: International journal of business innovation and research 8 (2014) 2, pp. 168-189
Persistent link: https://www.econbiz.de/10010400546
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Segmenting hotel customers based on rate fences through conjoint and cluster analysis
Denizci Guillet, Basak; Guo, Yuanyuan; Law, Chun Hung … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 835-851
Persistent link: https://www.econbiz.de/10011409704
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A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.; Samiee, Saeed; Hult, G. Tomas M. - In: Journal of international business studies : JIBS ; an … 44 (2013) 6, pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
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Segmentierungsmöglichkeiten in der Marktforschung
Tuschl, Stefan - In: Handbuch Zielgruppenmanagement, (pp. 139-154). 2009
Persistent link: https://www.econbiz.de/10003821725
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Amalgamation of partitions from multiple segmentation bases : a comparison of non-model-based and model-based methods
Andrews, Rick L.; Brusco, Michael J.; Currim, Imran S. - In: European journal of operational research : EJOR 201 (2010) 2, pp. 608-618
Persistent link: https://www.econbiz.de/10003924842
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262