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~subject:"Marktforschung"
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Marktforschung
Market research
6,867
Consumer behaviour
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Konsumentenverhalten
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1,537
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market research
165
Markenführung
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Measurement
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Innovationsmanagement
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Malhotra, Naresh K.
54
Herrmann, Andreas
36
Homburg, Christian
31
Hruschka, Harald
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Decker, Reinhold
29
Wildner, Raimund
28
Berekoven, Ludwig
26
Eckert, Werner
26
Ellenrieder, Peter
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Pepels, Werner
25
Kuß, Alfred
24
Huber, Frank
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Sarstedt, Marko
23
Kumar, V.
22
Bauer, Hans H.
21
Hair, Joseph F.
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Hildebrandt, Lutz
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Kamakura, Wagner A.
20
Wedel, Michel
20
Koschnick, Wolfgang J.
19
Eisend, Martin
18
Hüttner, Manfred
18
Albers, Sönke
17
Buber, Renate
16
Green, Paul E.
16
Koch, Jörg
16
Theobald, Axel
16
Wiedmann, Klaus-Peter
16
Birks, David F.
15
Gustafsson, Anders
15
Helm, Roland
15
McDaniel, Carl D.
15
Baier, Daniel
14
Belk, Russell W.
14
DeSarbo, Wayne
14
Teichert, Thorsten
14
Viswanathan, Madhu
14
Aaker, David A.
13
Baumgartner, Hans
13
Churchill, Gilbert A.
13
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Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
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American Marketing Association
32
Springer Fachmedien Wiesbaden
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Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Market Research Society
10
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Danish Technological Institute
5
Edward Elgar Publishing
5
European Commission / Directorate General for Education and Culture
5
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
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Books on Demand GmbH <Norderstedt>
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Deutsche Werbewissenschaftliche Gesellschaft
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Deutsches Institut für Wirtschaftsforschung
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Europäische Kommission / Generaldirektion Justiz und Verbraucher
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Forschungsgruppe Konsum und Verhalten
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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Fördergesellschaft Produktmarketing
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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GfK-Marktforschung GmbH
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GfK-Marktforschung GmbH <Nürnberg>
3
Harvard Graduate School of Business Administration
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IGI Global
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Ifo-Institut für Wirtschaftsforschung
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Academy of Marketing
2
Academy of Marketing Science
2
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Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
78
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Europäische Hochschulschriften / 5
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Springer eBook Collection
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
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Source
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ECONIS (ZBW)
6,861
USB Cologne (EcoSocSci)
525
ArchiDok
10
EconStor
1
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1
Market potential for residential biomass heating equipment : stochastic and econometric assessments
Athiyaman, Adee
- In:
International journal of sustainable economies …
4
(
2015
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011391964
Saved in:
2
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
3
Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.
;
Cayla, Julien
- In:
Organization studies : an international …
36
(
2015
)
10
,
pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
Saved in:
4
Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
5
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie
;
Kjeldgaard, Dannie
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
1
,
pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Saved in:
6
The marketing data space race
Shaw, Robert
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
Saved in:
7
Ethical marketing research in the digital age : how can academics and practitioners work together?
Clark, Lillian
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 258-259
Persistent link: https://www.econbiz.de/10010385976
Saved in:
8
Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.
;
Combe, Ian Alexander
;
Khusainova, …
- In:
Journal of strategic marketing
22
(
2014
)
4
,
pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
Saved in:
9
Assembling market representations
Diaz Ruiz, Carlos Adrian
- In:
Marketing theory
13
(
2013
)
3
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
Saved in:
10
Research in a world without questions
Ewing, Tom
;
Pankauskas, Bob
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10010257052
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