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Developing a motivation-based segmentation typology of Facebook users

Shao, Wei; Ross, Mitchell; Grace, Debra - In: Marketing intelligence & planning 33 (2015) 7, pp. 1071-1086

Persistent link: https://www.econbiz.de/10011447956

Lessons learned from renewable electricity marketing attempts: a case study

Rundle-Thiele, Sharyn; Paladino, Angela; Apostol, … - In: Business horizons 51 (2008) 3, pp. 181-190

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Destination segmentation : a recommended two-step approach

Tkaczynski, Aaron; Rundle-Thiele, Sharyn; Beaumont, Narelle - In: Journal of travel research : a quarterly publication of … 49 (2010/11) 2, pp. 139-152

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Understanding what really motivates attendance : a music festival segmentation study

Tkaczynski, Aaron; Rundle-Thiele, Sharyn - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 610-623

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An umbrella review of the use of segmentation in social marketing interventions

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Segmentation in social marketing : process, methods and …, (pp. 9-23). 2017

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Segmenting caregivers to gain insights for social marketing program design

Crespo Casado, Francisco; Rundle-Thiele, Sharyn; … - In: Segmentation in social marketing : process, methods and …, (pp. 143-159). 2017

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Why we need segmentation when designing social marketing programs

Rundle-Thiele, Sharyn; Dietrich, Timo; Kubacki, Krzysztof - In: Segmentation in social marketing : process, methods and …, (pp. 197-214). 2017

Persistent link: https://www.econbiz.de/10011558075

A theoretical approach to segmenting children's walking behaviour

Schuster, Lisa; Kubacki, Krzysztof; Rundle-Thiele, Sharyn - In: Young consumers : insight and ideas for responsible … 16 (2015) 2, pp. 159-171

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Working within resource constraints : a qualitative segmentation study

Ibrahim, Ali; Rundle-Thiele, Sharyn; Knox, Kathy - In: Journal of strategic marketing 29 (2021) 3, pp. 247-263

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Generating consumer insights into physical activity patterns for three different segments

Kitunen, Anna; Rundle-Thiele, Sharyn; Kubacki, Krzysztof; … - In: Journal of strategic marketing 26 (2018) 2, pp. 188-202

Persistent link: https://www.econbiz.de/10011861445