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~subject:"Marktsegmentierung"
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Marktsegmentierung
Marketing
6,294
Deutschland
4,667
Germany
3,760
Theorie
3,508
Theory
3,475
Market segmentation
2,951
Marketingmanagement
2,442
Konsumentenverhalten
2,291
Consumer behaviour
2,277
Marketing management
1,997
Electronic Commerce
1,737
Beziehungsmarketing
1,638
Relationship marketing
1,622
Verbraucherverhalten
1,575
Markenpolitik
1,569
Kundenmanagement
1,490
Unternehmen
1,483
Marktforschung
1,162
Markenführung
1,145
Brand management
1,139
Werbung
1,126
Strategisches Management
1,112
Internet
1,037
Management
900
Erfolgsfaktor
855
Online-Marketing
854
Internet marketing
753
Aufsatzsammlung
752
Market research
752
USA
737
Internationales Marketing
677
E-commerce
662
Kundenorientierung
642
Beziehungsmanagement
628
Zielgruppe
622
Kundenbindung
618
Markenartikel
615
Success factor
614
Öffentlichkeitsarbeit
584
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Undetermined
713
Free
709
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Article
1,876
Book / Working Paper
1,395
Journal
2
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Article in journal
1,575
Aufsatz in Zeitschrift
1,575
Graue Literatur
410
Non-commercial literature
410
Working Paper
390
Arbeitspapier
355
Aufsatz im Buch
276
Book section
276
Hochschulschrift
227
Thesis
171
Dissertation u.a. Prüfungsschriften
58
Case study
48
Fallstudie
48
Bibliografie enthalten
45
Bibliography included
45
Collection of articles of several authors
34
Sammelwerk
34
Aufsatzsammlung
23
Collection of articles written by one author
23
Sammlung
23
Conference paper
18
Konferenzbeitrag
18
Lehrbuch
16
Reprint
11
Textbook
10
Handbook
7
Handbuch
7
Bibliographie
5
Mehrbändiges Werk
5
Multi-volume publication
5
Article
4
Bibliografie
4
Mikroform
4
Market information
3
Marktinformation
3
Ratgeber
3
Systematic review
3
Übersichtsarbeit
3
Accompanied by computer file
2
Amtsdruckschrift
2
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English
2,654
German
577
Undetermined
30
French
5
Italian
3
Russian
3
Spanish
3
Polish
2
Dutch
1
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Author
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Dolnicar, Sara
27
Occhino, Filippo
18
Dibb, Sally
15
Leisch, Friedrich
12
Pepels, Werner
12
Rundle-Thiele, Sharyn
12
Vayanos, Dimitri
12
Bauer, Hans H.
11
Caporale, Guglielmo Maria
11
Gromb, Denis
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
McDonald, Malcolm
10
Simkin, Lyndon
10
Bergemann, Dirk
9
Kesting, Tobias
9
Nijkamp, Peter
9
Rennhak, Carsten
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Ammann, Paul
8
Bauer, Erich
8
Bruwer, Johan
8
Cespa, Giovanni
8
Day, Brett
8
Dunbar, Ian
8
Girardi, Alessandro
8
Grün, Bettina
8
Schertler, Walter
8
Spann, Martin
8
Weill, Pierre-Olivier
8
DeSarbo, Wayne S.
7
Freter, Hermann
7
Morris, Stephen
7
Wedel, Michel
7
Weinstein, Art
7
Bartolini, Leonardo
6
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National Bureau of Economic Research
24
Rutgers University / Department of Economics
6
Centre for Social and Economic Research on the Global Environment
4
Springer Fachmedien Wiesbaden
3
Center for Economic Research <Tilburg>
2
De Gruyter Oldenbourg
2
Ekonomiska forskningsinstitutet <Stockholm>
2
Fachhochschule Reutlingen / European School of Business
2
Munich Business School
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
The Wharton Financial Institutions Center
2
Universität <München> / Fakultät für Betriebswirtschaft
2
World Tourism Organization
2
Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bank of England / Economics Division
1
Books on Demand GmbH <Norderstedt>
1
Bucerius Law School
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Center for Urban & Real Estate Management <Zürich>
1
Centre for International Economic Studies
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
City University / Centre for the Study of Financial Institutions
1
Committee on Merchant Marine and Fisheries, House of Representatives
1
Deloitte LLP
1
Deutsche Bundesbank <Frankfurt, Main> / Volkswirtschaftliche Forschungsgruppe
1
Econometrisch Instituut <Rotterdam>
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Euromonitor International Plc <London>
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Federal Reserve Bank of New York
1
Federal Reserve System / Board of Governors
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Fraunhofer-Institut für Integrierte Schaltungen / Arbeitsgruppe für Supply Chain Services SCS
1
Företagsekonomiska Institutionen <Turku>
1
Geographische Gesellschaft <Trier>
1
IGI Global
1
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Published in...
All
Journal of retailing and consumer services
31
NBER working paper series
24
SpringerLink / Bücher
24
Tourism management : research, policies, practice
24
Europäische Hochschulschriften / 5
20
Journal of travel and tourism marketing
20
Working paper / National Bureau of Economic Research, Inc.
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Gabler Edition Wissenschaft
14
Journal of revenue and pricing management
14
NBER Working Paper
14
International journal of hospitality management
13
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of financial economics
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
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Source
All
ECONIS (ZBW)
3,066
USB Cologne (EcoSocSci)
147
EconStor
39
USB Cologne (business full texts)
18
BASE
2
RePEc
1
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1
Marktsegmentierung
als Marketingstrategie von Kreditinstituten unter besonderer Berücksichtigung jugendlicher Zielgruppen
Halsch, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000548209
Saved in:
2
Tonträgermarketing : Marktdynamik und Anpassungsmanagement
Conen, Michael
-
1995
Persistent link: https://www.econbiz.de/10000549382
Saved in:
3
Internationale
Marktsegmentierung
im Automobilmarketing
Heise, Gilbert
-
1997
Persistent link: https://www.econbiz.de/10000629201
Saved in:
4
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
5
Das Konsumentenverhalten beim Marketing von langlebigen Konsumgütern in Mazedonien
Bucevska, Jasmina
-
1996
Persistent link: https://www.econbiz.de/10000603631
Saved in:
6
Die Marktanalyse als Basis entscheidungsorientierter Verfahren im Vertriebsbereich
Dobner, Stephan
-
1994
Persistent link: https://www.econbiz.de/10000373518
Saved in:
7
Internationale
Marktsegmentierung
als Grundlage für internationale Marketing-Konzeptionen
Stegmüller, Bruno
-
1995
Persistent link: https://www.econbiz.de/10000532734
Saved in:
8
Über Kundengruppen zur Marktstruktur : das Modell der Segmentintensität
Brogini, Marco
-
1998
Persistent link: https://www.econbiz.de/10000652332
Saved in:
9
Nutzenorientierte
Marktsegmentierung
: ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10000665347
Saved in:
10
Dynamisches Segment-Management auf Hochtechnologiemärkten
Breuer, Wolfgang
-
1994
Persistent link: https://www.econbiz.de/10000423562
Saved in:
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