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~subject:"Marktsegmentierung"
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Marktsegmentierung
Consumer behaviour
54
Konsumentenverhalten
49
Elderly people
22
Life course
21
Ältere Menschen
21
Lebensverlauf
18
USA
17
Older consumers
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United States
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Market segmentation
11
Materialism
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Verbraucher
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life course
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Marktforschung
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Materialismus
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China
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Family
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Market research
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Vereinigte Staaten
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Age group
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Age groups
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Altersgruppe
5
Familie
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Marketing management
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Marketing strategy
5
Marketingmanagement
5
Measurement
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Compulsive buying
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Consumers
4
Demographics
4
Financial services
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France
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Frankreich
4
Gerontographics
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Kaufsucht
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Malaysia
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Marketing
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Messung
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Moschis, George P.
5
Bovell, Leah
1
Friend, Scott B.
1
Mathur, Anil
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
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International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
1
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ECONIS (ZBW)
5
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1
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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2
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
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3
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
4
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
5
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
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