//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Mature Consumer Awareness and...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Consumer behaviour
47
Konsumentenverhalten
47
Elderly people
21
Ältere Menschen
21
USA
17
Life course
15
United States
15
Lebensverlauf
14
Marktforschung
9
Verbraucher
9
Market research
8
Vereinigte Staaten
7
Materialism
6
Materialismus
6
Age group
5
Altersgruppe
5
Familie
5
Family
5
Market segmentation
5
Marketingmanagement
5
life course
5
Advertising effects
4
Compulsive buying
4
Kaufsucht
4
Marketing
4
Marketing management
4
Satisfaction
4
Socialization
4
Sozialisation
4
Target group
4
Werbewirkung
4
Zielgruppe
4
Zufriedenheit
4
Advertising
3
Aging population
3
Alternde Bevölkerung
3
France
3
Frankreich
3
Internet marketing
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
5
Author
All
Moschis, George P.
5
Bovell, Leah
1
Friend, Scott B.
1
Mathur, Anil
1
Thuckavadee Sthienrapapayut
1
Weaver, S. Todd
1
Published in...
All
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Services marketing quarterly
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
2
Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
Saved in:
3
Segmenting the preferences and usage patterns of the mature consumer health-care market
Moschis, George P.
;
Friend, Scott B.
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10003929384
Saved in:
4
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
5
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->