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Extraordinary experience-based segmentation : the case of Greek summer campers
Triantafillidou, Amalia; Siomkos, George J. - In: Journal of hospitality marketing & management 23 (2014) 1/2, pp. 122-156
Persistent link: https://www.econbiz.de/10010358256
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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New approach to customer segmentation based on changes in customer value
Hosseini, Monireh; Shabani, Mostafa - In: Journal of marketing analytics : JMA 3 (2015) 3, pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris; Tifferet, Sigal - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Online shopper segmentation based on lifestyles : an exploratory study in India
Pandey, Shweta; Chawla, Deepak; Venkatesh, Umashankar - In: Journal of internet commerce 14 (2015) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
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Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn; Kohlbacher, Florian; Hofmeister, Agnes - In: International marketing review 32 (2015) 3/4, pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
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Pro-environmental behaviour, locus of control and willingness to pay for environmental friendly products
Trivedi, Rohit H.; Patel, Jayesh D.; Savalia, Jignasa R. - In: Marketing intelligence & planning 33 (2015) 1, pp. 67-89
Persistent link: https://www.econbiz.de/10010528567
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012
We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...
Persistent link: https://www.econbiz.de/10009724866
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Personality-based segmentation of Brazilian private banking clients
Segura, Antonio Cassio; Strehlau, Suzane - In: Latin American business review : journal of the … 13 (2012) 4, pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
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Pricing and market segmentation using opaque selling mechanisms
Anderson, Chris K.; Xie, Xiaoqing - In: European journal of operational research : EJOR 233 (2014) 1, pp. 263-272
Persistent link: https://www.econbiz.de/10010225249