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~subject:"Mass Customization"
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Mass Customization
Innovation
73
Innovationsmanagement
56
Innovation management
54
Customer integration
42
Kundenintegration
42
Produktentwicklung
24
New product development
23
Theorie
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Theory
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Consumer behaviour
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Innovation diffusion
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Wissenstransfer
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Entrepreneurship
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Social Web
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Social web
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Wohlfahrtsanalyse
7
Information dissemination
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Informationsverbreitung
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Product design
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English
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Franke, Nikolaus
10
Schreier, Martin
4
Krause, Franziska
2
Bellis, Emanuel de
1
Burghartz, Pia Teresa
1
Görgen, Jonas
1
Hader, Christopher
1
Hippel, Eric von
1
Häubl, Gerald
1
Kaiser, Ulrike
1
Keinz, Peter
1
Klanner, Ilse-Maria
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Arbeitsbericht des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
Innovation and entrepreneurship
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Revolutionizing innovation : users, communities, and open innovation
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ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
1
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The value of toolkits for user innovation and design
Franke, Nikolaus
- In:
Revolutionizing innovation : users, communities, and …
,
(pp. 511-536)
.
2016
Persistent link: https://www.econbiz.de/10014547650
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2
Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
Saved in:
3
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
Saved in:
4
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
Saved in:
5
Must or only "niche customization"? : why we should interpret configuration toolkits as learning instruments
Franke, Nikolaus
;
Hader, Christopher
- In:
The journal of product innovation management : an …
31
(
2014
)
6
,
pp. 1214-1234
Persistent link: https://www.econbiz.de/10010460232
Saved in:
6
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Saved in:
7
Configuration toolkits for mass customization : setting a research agenda
Franke, Nikolaus
;
Piller, Frank T.
-
2002
Persistent link: https://www.econbiz.de/10002607412
Saved in:
8
Configuration toolkits for mass customization : setting a research agenda
Franke, Nikolaus
;
Piller, Frank Thomas
-
2002
Persistent link: https://www.econbiz.de/10004522102
Saved in:
9
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
10
One-of-a-kind products : leveraging strict uniqueness in mass customization
Krause, Franziska
;
Görgen, Jonas
;
Bellis, Emanuel de
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 823-840
Persistent link: https://www.econbiz.de/10014451296
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