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The business of advertising
Moran, Clarence - 2013 - [Nachdr. der Ausg.] Methuen & Co., London, 1905
Persistent link: https://www.econbiz.de/10009740859
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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Branding labour-intensive services
Berry, Leonard L.; Lampo, Sandra S. - 2009
Persistent link: https://www.econbiz.de/10003785146
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael - 2009
Persistent link: https://www.econbiz.de/10003785206
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Nuevo Latino : rebranding Latin American cuisine
Fonseca, Vanessa - 2009
Persistent link: https://www.econbiz.de/10003785284
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Measuring and managing the essence of a brand personality
Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J. - 2009
Persistent link: https://www.econbiz.de/10003836301
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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What does brand mean? : historical-analysis method and construct definition
Stern, Barbara B. - 2010
Persistent link: https://www.econbiz.de/10003924088