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quality assessment of insurance services by using the measurement scale previously developed by Vandaele şi Gemmel for the … business-to-business environment. The authors of this article aimed at testing this measurement scale by using a quantitative … broker. Some of the dimensions used in the original measurement scale were not kept upon completion of the exploratory and …
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Various pieces of information and knowledge turn into "know-how" simply by their application in the market. This applies to all spheres of activities. It is therefore important to know and understand the requirements of customers already in the stage of making a product, and to confront these...
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