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Mobile diaries : benchmark against metered measurements : an empirical investigation

Lovett, Mitchell J.; Peres, Renana - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 224-241

Persistent link: https://www.econbiz.de/10011882549

Audience measurement and media fragmentation : revisiting the monopoly question

Taneja, Harsh - In: The journal of media economics 26 (2013) 4, pp. 203-219

Persistent link: https://www.econbiz.de/10010346821

Audience Measurement and Media Fragmentation : Revisiting the Monopoly Question

Taneja, Harsh - 2013

market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on …Many studies have examined contests between audience measurement systems in media markets. These suggest that the … audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a …

Persistent link: https://www.econbiz.de/10013077932

Audience Measurement and Media Fragmentation : Revisiting the Monopoly Question

Taneja, Harsh - 2014

Persistent link: https://www.econbiz.de/10014147558

How viewer tuning, presence, and attention respond to ad content and predict brand search lift

McGranaghan, Matthew; Liaukonyte, Jura; Wilbur, Kenneth C. - In: Marketing science 41 (2022) 5, pp. 873-895

Persistent link: https://www.econbiz.de/10013373615

Interviewer effects and the measurement of financial literacy

Crossley, Thomas F.; Schmidt, Tobias; Tzamourani, Panagiota - 2017 - This version: 28 April 2017

In this paper we ask whether interviewers influence the answers to a standard set of survey questions on financial literacy. We study data from Germany's wealth survey, Panel on Household Finances (PHF). We have access to extensive paradata, including interviewer identifiers, background...

Persistent link: https://www.econbiz.de/10011659717