Narrow search
Showing 1 - 9 of 9
Cover Image
Media and brands : new ground to explore
Ots, Mart - In: Media brands and branding, (pp. 1-7). 2008
Persistent link: https://www.econbiz.de/10003744918
Cover Image
Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
Cover Image
Kampen om reklamen
Ohlsson, Jonas; Facht, Ulrika - 2017
Persistent link: https://www.econbiz.de/10011648912
Cover Image
Det svenska medielandskapet : traditionella och sociala medier i samspel och konkurrens
Ohlsson, Jonas - 2018 - Första upplagan
Persistent link: https://www.econbiz.de/10011762655
Cover Image
Media consumer brand equity : implications for advertising media planning
Ots, Mart; Wolff, Per-Erik - In: Media brands and branding, (pp. 95-112). 2008
Persistent link: https://www.econbiz.de/10003744930
Cover Image
Editorial: Is there such a thing as a nordic approach to media business research?
Krumsvik, Arne H.; Ots, Mart - In: Journal of media business studies 11 (2014) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10010424735
Cover Image
On the dynamics of media markets : Professor Karl Erik Gustafsson in memoriam
Ots, Mart; Weibull, Lennart; Melesko, Stefan - In: Journal of media business studies 16 (2019) 2, pp. 153-161
Persistent link: https://www.econbiz.de/10012176975
Cover Image
Media brands and branding
Ots, Mart (contributor) - 2008
Persistent link: https://www.econbiz.de/10012878483
Cover Image
Handbook of media branding
Siegert, Gabriele (ed.); Förster, Kati (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10014010443