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~subject:"Media usage"
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Media usage
Fernsehen
1,976
Television
1,260
USA
327
Deutschland
313
Rundfunk
294
television
244
Germany
230
United States
181
Broadcast
180
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138
Rundfunkpolitik
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121
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120
Großbritannien
106
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104
communication technology
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102
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99
Filmwirtschaft
97
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95
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94
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94
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91
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Welt
83
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81
Werbewirkung
78
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76
Consumer behaviour
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30
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Kind, Hans Jarle
4
Nilssen, Tore
4
Wilbur, Kenneth C.
4
Beal, Virginia
3
Etayo, Cristina
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Sørgard, Lars
3
Taneja, Harsh
3
Xu, Linli
3
Zentner, Alejandro
3
Buraimo, Babatunde
2
Chadi, Adrian
2
Forrest, David
2
Gentzkow, Matthew Aaron
2
Hoffmann, Manuel
2
Klingler, Walter
2
Liebowitz, Stanley Jason
2
Puente, Víctor
2
Rodríguez, Plácido
2
Rott, Armin
2
Schmidt, Sascha Leonard
2
Schmitt, Stefan
2
Schreyer, Dominik
2
Simmons, Robert
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Adair, Daryl
1
Allan, Grant
1
Anand, Bharat N.
1
Ariansyah, Kasmad
1
Artero, Juan P.
1
Azmi, Riza
1
Bartlett, Nancy
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Bellman, Steven
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Bergmann, Thomas
1
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Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
SRG SSR Idée Suisse / Forschungsdienst
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Journal of sports economics
4
Media-Perspektiven
4
The journal of media economics
4
Pesquisa nacional por amostra de domicílios : Brasil
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
Journal of advertising research
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Service business
2
The review of economics and statistics
2
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
Economic development : journal of the Institute of Economics, Skopje
1
Edition IP
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
From the trenches : strategies from industry leaders on the new e-conomy
1
Fundamentals of marketing research ; Vol. 3
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Harvard Business School Strategy Unit Case
1
Information systems and management in media and entertainment industries
1
International journal of Indian culture and business management : IJICBM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport finance
1
JMM : the international journal on media management
1
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ECONIS (ZBW)
118
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1
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
5
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
6
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
7
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
8
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000627936
Saved in:
9
Perspektiven der Medienwirtschaft : Kompetenz - Akzeptanz - Geschäftsfelder ; DeMeS, development of media services
Szyperski, Norbert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001380602
Saved in:
10
Consumption of mass media: analysis and outlook
Kürble, Peter
- In:
Multimedia - potentials and challenges from an economic …
,
(pp. 149-177)
.
1997
Persistent link: https://www.econbiz.de/10001321944
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