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~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"Rundfunkpolitik"
~subject:"World"
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Corneo, Giacomo
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Vereinte Nationen / Economic Commission for Latin America and the Caribbean
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Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Carnegie Commission on Educational Television
1
Central Treaty Organization
1
Centre National d'Etudes des Télécommunications <Paris>
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Confederation of Indian Industry
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Dr. Steve-Holger Ludwig <Firma>
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National Bureau of Economic Research
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
The journal of media economics
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Journal of sports economics
4
Kom / Kommission der Europäischen Gemeinschaften
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Media-Perspektiven
4
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
4
CESifo working papers
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Studien zur Ordnungspolitik im Fernsehwesen
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The economist
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Information economics and policy : IEP
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International and comparative broadcasting
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International journal of sport finance
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Journal of East European management studies : JEEMS
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Journal of advertising research
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Journal of cultural economics
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Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
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Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medien digital
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
R / Rand Corporation
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
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