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~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"USA"
~subject:"World"
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Mediennutzung
Mediensektor
USA
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Fernsehen
1,988
Television
1,386
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Rundfunk
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television
247
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Corneo, Giacomo
8
Vogel, Harold L.
8
Gentzkow, Matthew Aaron
6
Kruse, Jörn
6
Sjurts, Insa
6
Waldfogel, Joel
6
Wilbur, Kenneth C.
6
Etayo, Cristina
4
Evens, Tom
4
Kind, Hans Jarle
4
Nilssen, Tore
4
Shapiro, Jesse M.
4
Bates, Benjamin J.
3
Beal, Virginia
3
Comstock, George
3
Crawford, Gregory S.
3
Diamond, Edwin
3
Dupagne, Michel
3
Humphreys, Brad R.
3
Iyengar, Shanto
3
Kempe, David
3
Owen, Bruce M.
3
Pérez, Levi
3
Sánchez-Tabernero, Alfonso
3
Sørgard, Lars
3
Taneja, Harsh
3
Wildman, Steven S.
3
Xu, Linli
3
Zentner, Alejandro
3
Acheson, A. L. Keith
2
Adilov, Nodir
2
Albarran, Alan B.
2
Angelucci, Charles
2
Armona, Luis
2
Bachem, Christian
2
Barnouw, Erik
2
Bates, Stephen
2
Bayo-Moriones, Alberto
2
Berry, Gordon L.
2
Besen, Stanley M.
2
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Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
National Bureau of Economic Research
3
UNESCO
3
Direktorenkonferenz der Landesmedienanstalten
2
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2
Europäische Kommission
2
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2
John and Mary R. Markle Foundation
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
Brookings Institution
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre National de la Cinématographie
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Confederation of Indian Industry
1
Dr. Steve-Holger Ludwig <Firma>
1
Europarat
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
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Great Britain / Interim Action Committee on the Film Industry
1
Großbritannien / Office of Communications
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IP Deutschland GmbH <Kronberg im Taunus>
1
IP Deutschland GmbH <Köln>
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Independent Television Authority
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Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
International Film and Television Council
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Kommission zur Ermittlung der Konzentration im Medienbereich
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Nomos Verlagsgesellschaft
1
Norway / Statistisk sentralbyrå
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Odense universitet / Det Samfundsvidenskabelige fakultet
1
Political and Economic Planning
1
Roper Organization
1
SRG SSR Idée Suisse / Forschungsdienst
1
School of Economics, University of Queensland
1
Schweden / Utredningen om Myndighet för Radio- och TV-Sändningar till Allmänheten
1
Springer Fachmedien Wiesbaden
1
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The journal of media economics
25
Working paper / National Bureau of Economic Research, Inc.
9
Journal of sports economics
8
CESifo working papers
4
Media-Perspektiven
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The Sage CommText series
4
Discussion paper / Centre for Economic Policy Research
3
Journal of media business studies
3
Kom / Kommission der Europäischen Gemeinschaften
3
NBER working paper series
3
People and communication
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Prometheus : critical studies in innovation
3
R / Rand Corporation
3
SpringerLink / Bücher
3
Strategien erfolgreicher TV-Marken : eine internationale Analyse
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
The quarterly journal of economics
3
A Midland book
2
Arts and the market
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Comedia series
2
Discussion paper series / IZA
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
European journal of political economy
2
Europäische Hochschulschriften / 40
2
Houghton Mifflin Adviser in Marketing
2
Intereconomics : review of European economic policy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medien digital
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
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Source
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ECONIS (ZBW)
444
USB Cologne (EcoSocSci)
134
EconStor
3
Other ZBW resources
2
USB Cologne (business full texts)
1
RePEc
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Media, technology and family : interrogating the dynamics of interactions
Nair, Tara S.
-
2016
Persistent link: https://www.econbiz.de/10012505292
Saved in:
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