//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"Werbung"
~subject:"World"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Development of Digital TV in E...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mediennutzung
Mediensektor
Werbung
World
Fernsehen
1,988
Television
1,386
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
United States
182
Fernsehprogramm
160
Television programme
139
Rundfunkpolitik
138
Broadcasting policy
127
Theorie
126
Media usage
120
Theory
120
Internet
114
communication technology
107
Großbritannien
106
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
97
Advertising
96
Film industry
96
Media industries
94
Consumer behaviour
91
EU countries
91
EU-Staaten
91
Aufsatzsammlung
88
United Kingdom
88
Welt
84
Wettbewerb
84
Konsumentenverhalten
78
Werbewirkung
78
Competition
70
Advertising effects
64
more ...
less ...
Online availability
All
Free
61
Undetermined
59
Type of publication
All
Book / Working Paper
207
Article
172
Journal
11
Type of publication (narrower categories)
All
Article in journal
108
Aufsatz in Zeitschrift
108
Graue Literatur
61
Non-commercial literature
61
Working Paper
37
Arbeitspapier
36
Aufsatz im Buch
30
Book section
30
Amtsdruckschrift
20
Government document
20
Hochschulschrift
18
Thesis
14
Statistik
11
Collection of articles of several authors
10
Sammelwerk
10
Statistics
10
Aufsatzsammlung
8
Bibliografie enthalten
7
Bibliography included
7
Conference paper
3
Konferenzbeitrag
3
Advisory report
2
Amtliche Publikation
2
Case study
2
Elektronischer Datenträger
2
Fallstudie
2
Gutachten
2
Konferenzschrift
2
Wörterbuch
2
Annual report
1
Collection of articles written by one author
1
Conference proceedings
1
Datensammlung
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Filmografie
1
Handbook
1
Handbuch
1
Jahresbericht
1
Market information
1
more ...
less ...
Language
All
English
240
German
93
Undetermined
40
French
8
Portuguese
5
Italian
3
Swedish
3
Bulgarian
1
Finnish
1
Norwegian
1
Spanish
1
more ...
less ...
Author
All
Corneo, Giacomo
8
Sjurts, Insa
6
Wilbur, Kenneth C.
6
Kind, Hans Jarle
5
Nilssen, Tore
5
Anderson, Simon P.
4
Coate, Stephen
4
Etayo, Cristina
4
Kruse, Jörn
4
Moshary, Sarah
4
Song, Jihong
4
Sørgard, Lars
4
Waldfogel, Joel
4
Beal, Virginia
3
Bellman, Steven
3
Crawford, Gregory S.
3
Evens, Tom
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Rott, Armin
3
Sánchez-Tabernero, Alfonso
3
Taneja, Harsh
3
Varan, Duane
3
Xu, Linli
3
Zentner, Alejandro
3
Acheson, A. L. Keith
2
Bayo-Moriones, Alberto
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Buraimo, Babatunde
2
Chadi, Adrian
2
Christopherson, Susan
2
Dijk, Machiel van
2
Forrest, David
2
Fossen, Beth L.
2
Friehe, Tim
2
Gentzkow, Matthew Aaron
2
Greiner, Tanja
2
Guitart, Ivan A.
2
more ...
less ...
Institution
All
Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
National Bureau of Economic Research
3
UNESCO
3
Europäische Kommission
2
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
IP Deutschland GmbH <Köln>
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Centre National de la Cinématographie
1
Confederation of Indian Industry
1
Dr. Steve-Holger Ludwig <Firma>
1
Ekonomiska Forskningsinstitutet
1
Europarat / Audiovisuelle Informationsstelle
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
Europäische Kommission / Hochrangige Gruppe für Audiovisuelle Politik
1
Europäische Union / Rat
1
Europäischer Wirtschafts- und Sozialausschuss
1
Fachhochschule <Düsseldorf> / Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation
1
Great Britain / Interim Action Committee on the Film Industry
1
Großbritannien / Office of Communications
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Nomos Verlagsgesellschaft
1
Norway / Statistisk sentralbyrå
1
Political and Economic Planning
1
Roper Organization
1
SRG SSR Idée Suisse / Forschungsdienst
1
Schweden / Utredningen om Myndighet för Radio- och TV-Sändningar till Allmänheten
1
Springer Fachmedien Wiesbaden
1
Stiftung Kieler Presse-Klub
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organisation
1
United Nations Educational, Scientific and Cultural Organization
1
more ...
less ...
Published in...
All
Esomar congress
5
The journal of media economics
5
Working paper / National Bureau of Economic Research, Inc.
5
ATV series of technical research studies
4
CESifo working papers
4
Journal of sports economics
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Media-Perspektiven
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Discussion paper / Centre for Economic Policy Research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kom / Kommission der Europäischen Gemeinschaften
3
NBER Working Paper
3
NBER working paper series
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
SpringerLink / Bücher
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
Arts and the market
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper series / IZA
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
European journal of marketing : EJM
2
Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
International journal of Indian culture and business management : IJICBM
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of the Academy of Marketing Science
2
Kyklos : international review for social sciences
2
Medien digital
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
more ...
less ...
Source
All
ECONIS (ZBW)
379
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
2
EconStor
1
RePEc
1
Showing
1
-
10
of
390
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
7
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->