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~subject:"Mediennutzung"
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Mediennutzung
Fernsehen
1,999
Television
1,397
USA
331
Deutschland
316
Rundfunk
299
television
248
Germany
233
Broadcast
186
United States
183
Fernsehprogramm
162
Rundfunkpolitik
141
Television programme
141
Broadcasting policy
130
Theorie
128
Theory
122
Werbung
121
Media usage
120
Internet
114
Großbritannien
107
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
99
Film industry
98
Media industries
97
Mediensektor
97
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96
EU countries
93
EU-Staaten
93
Consumer behaviour
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
86
Welt
84
World
82
Konsumentenverhalten
78
Werbewirkung
78
Competition
72
Advertising effects
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8
Statistics
7
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7
Amtsdruckschrift
5
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5
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Aufsatzsammlung
4
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English
84
German
32
Portuguese
5
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2
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1
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Kind, Hans Jarle
4
Nilssen, Tore
4
Wilbur, Kenneth C.
4
Beal, Virginia
3
Etayo, Cristina
3
Humphreys, Brad R.
3
Kempe, David
3
Pérez, Levi
3
Sørgard, Lars
3
Taneja, Harsh
3
Xu, Linli
3
Zentner, Alejandro
3
Buraimo, Babatunde
2
Chadi, Adrian
2
Forrest, David
2
Gentzkow, Matthew Aaron
2
Greiner, Tanja
2
Hoffmann, Manuel
2
Klingler, Walter
2
Liebowitz, Stanley Jason
2
Puente, Víctor
2
Rodríguez, Plácido
2
Rott, Armin
2
Schmidt, Sascha Leonard
2
Schmitt, Stefan
2
Schreyer, Dominik
2
Simmons, Robert
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Adair, Daryl
1
Allan, Grant
1
Anand, Bharat N.
1
Ariansyah, Kasmad
1
Artero, Juan P.
1
Azmi, Riza
1
Bartlett, Nancy
1
Barto, Michael
1
Bayo-Moriones, Alberto
1
Behmer, Markus
1
Bellman, Steven
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Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Fachhochschule <Düsseldorf> / Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation
1
SRG SSR Idée Suisse / Forschungsdienst
1
University of Bamberg Press
1
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The journal of media economics
5
Journal of sports economics
4
Media-Perspektiven
4
Pesquisa nacional por amostra de domicílios : Brasil
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
Journal of advertising research
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kyklos : international review for social sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Service business
2
The review of economics and statistics
2
American sociological review : ASR ; official journal of the American Sociological Association
1
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics letters
1
Arts and the market
1
CESifo Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
Economic development : journal of the Institute of Economics, Skopje
1
Edition IP
1
European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Fachhochschule Düsseldorf - Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation - Publikationen
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf ; Ausgabe 9 (2009)
1
From the trenches : strategies from industry leaders on the new e-conomy
1
Fundamentals of marketing research ; Vol. 3
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Harvard Business School Strategy Unit Case
1
Information systems and management in media and entertainment industries
1
International journal of Indian culture and business management : IJICBM
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
121
USB Cologne (business full texts)
1
EconStor
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
3
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
4
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
5
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
8
Erfolgsindikatoren für Fernsehprogrammangebote zur Erreichung jugendlicher Zielgruppen : der Einsatz der qualitativen Medienforschung zur Optimierung der Programmplanung
Bergmann, Thomas
-
1997
Persistent link: https://www.econbiz.de/10000627936
Saved in:
9
Radio and
television
audience research
Nielsen, Arthur C.
- In:
Annual Marketing Research Conference : contributed …
,
(pp. 29-65)
.
1953
Persistent link: https://www.econbiz.de/10003640487
Saved in:
10
Fernseh- bzw. Bewegtbildnutzung 2007 : Programmangebote, Spartennutzung und Formattrends
Gerhards, Maria
;
Klingler, Walter
- In:
Media-Perspektiven
(
2008
)
11
,
pp. 550-567
Persistent link: https://www.econbiz.de/10003786254
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