market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on …Many studies have examined contests between audience measurement systems in media markets. These suggest that the … audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a …

market at a time when two measurement services provided data. Executives were interviewed in the Indian television market on …Many studies have examined contests between audience measurement systems in media markets. These suggest that the … audience measurement industry is a natural monopoly. This study revisits the question with a novel approach by investigating a …

the Central Coordinating Team of the ESS, a module for media use has been developed. This module allows the measurement of …