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~subject:"Mediensektor"
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Mediensektor
USA
20
United States
20
Media industries
15
Brand management
10
Markenführung
10
Social Web
9
Social web
9
Consumer behaviour
8
Konsumentenverhalten
8
Communication media
6
Internet marketing
6
Kommunikationsmedien
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Cable television
5
Kabelfernsehen
5
Medienwirtschaft
5
Welt
5
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5
Beziehungsmarketing
4
Brand image
4
Confidence
4
Fernsehsender
4
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4
Media usage
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Mediennutzung
4
Relationship marketing
4
Television industry
4
Vertrauen
4
Competitive strategy
3
Conglomerate
3
Diversification
3
Diversifikation
3
Fusion
3
Konglomerat
3
Market concentration
3
Marketing
3
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9
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English
15
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Chan-Olmsted, Sylvia M.
15
Albarran, Alan B.
2
Chang, Byeng-hee
2
Wolter, Lisa-Charlotte
2
Adam, Elisa Dorothee
1
Allam, Rasha
1
Förster, Kati
1
Jung, Jaemin
1
Kim, Julia Hyehyun
1
Meitz, Tino Georg Konrad
1
Ots, Mart
1
Siegert, Gabriele
1
Stephan, Michael
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The journal of media economics
4
JMM : the international journal on media management
2
Journal of media business studies
2
LEA's communication series
2
IU discussion papers - Marketing & Kommunikation
1
International journal on media management : JMM
1
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ECONIS (ZBW)
15
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1
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10002746454
Saved in:
2
Theorizing multichannel media economics : an exploration of a group-industry strategic competition model
Chan-Olmsted, Sylvia M.
- In:
The journal of media economics
10
(
1997
)
1
,
pp. 39-49
Persistent link: https://www.econbiz.de/10001213135
Saved in:
3
A review of artificial intelligence adoptions in the media industry
Chan-Olmsted, Sylvia M.
- In:
International journal on media management : JMM
21
(
2019
)
3/4
,
pp. 193-215
Persistent link: https://www.econbiz.de/10012201730
Saved in:
4
Media branding in a changing world : challenges and opportunities 2.0
Chan-Olmsted, Sylvia M.
- In:
JMM : the international journal on media management
13
(
2011
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009127900
Saved in:
5
Impacts of media conglomerates' dual diversification on financial performance
Jung, Jaemin
;
Chan-Olmsted, Sylvia M.
- In:
The journal of media economics
18
(
2005
)
3
,
pp. 183-202
Persistent link: https://www.econbiz.de/10002984570
Saved in:
6
Handbook of media management and economics
Albarran, Alan B.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003085700
Saved in:
7
Diversification strategy of global media conglomerates : a comment
Stephan, Michael
- In:
The journal of media economics
18
(
2005
)
2
,
pp. 85-103
Persistent link: https://www.econbiz.de/10002716958
Saved in:
8
Diversification strategy of global media conglomerates : examining its patterns and determinants
Chan-Olmsted, Sylvia M.
;
Chang, Byeng-hee
- In:
The journal of media economics
16
(
2003
)
4
,
pp. 213-233
Persistent link: https://www.econbiz.de/10001796526
Saved in:
9
The development of video streaming industry in Egypt : examining its market environment and business model
Allam, Rasha
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
18
(
2021
)
4
,
pp. 285-303
Persistent link: https://www.econbiz.de/10012801773
Saved in:
10
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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