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~subject:"Mediensektor"
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Mediensektor
Werbungsmittel
343
Werbung
59
Deutschland
53
Vereinigte Staaten
43
Werbungsbetrieb
38
Advertising
30
Großbritannien
22
Werbewirkung
16
Werbungsforschung
16
Werbungsunternehmung
15
Advertising effects
14
Werbeträger
14
Internet marketing
12
Online-Marketing
12
Marktforschung
11
Rundfunkwerbung
10
Werbungspsychologie
10
Advertising media
7
Media industries
7
UdSSR
7
Absatzpolitik
6
Absatztechnik
6
Marktpsychologie
6
Plakat
6
Programming
6
Rundfunk
6
Target group
6
Verbraucher
6
Zeitungsanzeige
6
Zielgruppe
6
Communication media
5
Kommunikation
5
Kommunikationsmedien
5
Massenunterrichtung
5
Meinungspflege
5
Schweiz
5
Werbeplanung
5
Advertising planning
4
Elektronik
4
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Type of publication
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Book / Working Paper
7
Language
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English
7
Author
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Broadbent, Simon
2
Hobson, John Waller
1
Jugenheimer, Donald W.
1
Kirkpatrick, C. A.
1
Kirkpatrick, Charles Atkinson
1
Littlefield, James E.
1
Turk, Peter B.
1
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Institution
All
Communication, Advertising and Marketing Education Foundation
1
Esomar
1
Seminar on Media Research
1
Published in...
All
Houghton Mifflin Adviser in Marketing
2
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Grid series in advertising and journalism
1
Source
All
ECONIS (ZBW)
7
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1
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
2
Advertising media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
3
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
4
Advertising : mass communication in marketing
Kirkpatrick, Charles Atkinson
-
1964
-
2. ed
Persistent link: https://www.econbiz.de/10002210494
Saved in:
5
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
Saved in:
6
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
7
Seminar on Media Research-Does it Really Affect Media Planning? : Lisbon, 11th-14th April 1984
1984
Persistent link: https://www.econbiz.de/10001414464
Saved in:
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