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~subject:"Mehrsprachigkeit"
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Mehrsprachigkeit
Viral marketing
4,904
Virales Marketing
4,902
Language
4,162
Sprache
4,124
Consumer behaviour
2,969
Konsumentenverhalten
2,954
Social Web
2,272
Social web
2,272
Online-Marketing
1,782
Internet marketing
1,778
Multilingualism
991
Online retailing
924
Online-Handel
924
Beziehungsmarketing
751
Relationship marketing
751
Customer satisfaction
705
Kundenzufriedenheit
695
Kommunikation
550
Migranten
533
Migrants
523
Communication
516
Electronic Commerce
505
Service quality
505
language
500
Linguistik
499
E-commerce
498
Dienstleistungsqualität
496
USA
486
Brand image
475
Linguistics
474
Markenimage
470
United States
464
Brand management
462
Markenführung
460
Theory
448
Theorie
446
Englisch (Sprache)
373
English (Language)
373
Advertising effects
346
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Free
398
Undetermined
226
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Book / Working Paper
638
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417
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1
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Article in journal
358
Aufsatz in Zeitschrift
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Graue Literatur
233
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233
Working Paper
216
Arbeitspapier
210
Aufsatz im Buch
62
Book section
62
Amtsdruckschrift
24
Government document
24
Hochschulschrift
19
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
13
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11
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11
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11
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5
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3
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3
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3
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3
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3
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3
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2
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2
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2
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1
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1
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1
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1
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1
Biography
1
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1
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1
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1
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1
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English
967
German
68
French
14
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7
Russian
3
Italian
2
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1
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1
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1
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1
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1
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Chiswick, Barry R.
32
Ginsburgh, Victor
26
Weber, Shlomo
24
Danzer, Alexander M.
20
Wickström, Bengt-Arne
20
Di Paolo, Antonio
19
Isphording, Ingo Eduard
17
Miller, Paul W.
15
Aldashev, Alisher
12
Desmet, Klaus
11
Dustmann, Christian
11
Cappellari, Lorenzo
10
Mélitz, Jacques
10
Piopiunik, Marc
10
Gazzola, Michele
9
Otten, Sebastian
9
Budría, Santiago
8
Caminal, Ramón
8
Ortega, Javier
8
Ortuño-Ortín, Ignacio
8
Cobb-Clark, Deborah A.
7
Feuerbaum, Carsten
7
Gaibrois, Claudine
7
Moreno-Ternero, Juan D.
7
Piekkari, Rebecca
7
Swedberg, Pablo
7
Toubal, Farid
7
Woessmann, Ludger
7
Barner-Rasmussen, Wilhelm
6
DeVoretz, Don J.
6
Gomes, Joseph Flavian
6
Werner, Christiane
6
Übelmesser, Silke
6
Ginsburgh, Victor A.
5
Grenier, Gilles
5
Grin, François
5
Harzing, Anne-Wil
5
Heidland, Tobias
5
Isphording, Ingo E.
5
Luna, David
5
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Europäische Kommission / Generaldirektion Bildung und Kultur
7
IGI Global
6
Europäische Kommission
5
Europäische Kommission / Generaldirektion Übersetzung / Referat Kommunikation und Information
3
Centre d'Etudes du Commerce
2
Die Sprache von Forschung und Lehre. Lenkung durch Konzepte der Ökonomie <Veranstaltung> <2018, Tutzing>
2
European Centre for the Development of Vocational Training
2
Europäische Kommission / Referat Kommunikation
2
Forschungsinstitut zur Zukunft der Arbeit
2
Kanada / Department of Canadian Heritage
2
Library of Congress
2
National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
Akademie für Führungskräfte der Wirtschaft
1
Akademija Nauk Ėstonskoj SSR <Tallin> / Sovet po Koordinacii Naučnoj Raboty po Problemam Russkogo Jazyka v Ėstonskoj SSR
1
American Bankers Assciation
1
Arbeitsstelle Interkulturelle Konflikte und Gesellschaftliche Integration <Berlin>
1
Bund Schweizer Werbeagenturen
1
CESifo GmbH
1
Carnegie Library of Pittsburgh
1
Center for Curriculum Development
1
Centre for Computational Linguistics <Manchester>
1
Centre for Educational Research and Innovation
1
Dissemination Center for Bilingual Bicultural Education
1
ESKI Budapest
1
Economic Council of Canada
1
Economy and language <Veranstaltung> <2014, Paris>
1
Edward Elgar Publishing
1
Empirica GmbH <Bonn>
1
European Commission / Directorate General for Education and Culture
1
European University Institute / Department of Law
1
Europäische Kommission / Französische Delegation
1
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend
1
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend / Direktion Lebenslanges Lernen, Horizontale Lissabonpolitik und Internationale Beziehungen / Referat Koordinierung des Programms für Lebenslanges Lernen
1
Europäische Kommission / Generaldirektion Dolmetschen
1
Europäische Kommission / Generaldirektion Kommunikation / Referat Veröffentlichungen
1
Europäische Kommission / Generaldirektion Presse und Kommunikation
1
Europäische Union
1
Europäischer Rechnungshof
1
Europäisches Parlament / Policy Department B
1
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Discussion paper series / IZA
60
IZA Discussion Paper
22
CESifo working papers
14
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
13
Discussion paper / Centre for Economic Policy Research
12
Journal of business research : JBR
9
Advances in educational technologies and instructional design (AETID) book series
8
CESifo Working Paper Series
8
Decision support systems : DSS ; the international journal
8
Economics of education review
7
Empirica : journal of european economics
7
Higher School of Economics Research Paper
7
IZA world of labor : evidence-based policy making
7
International journal of cross cultural management : CCM
7
Journal of world business : JWB
7
Labour economics : official journal of the European Association of Labour Economists
7
Ruhr economic papers
7
Working paper
6
ECARES working paper
5
European journal of international management : EJIM
5
IZA Discussion Papers
5
Journal of development economics
5
Journal of economic behavior & organization : JEBO
5
Prizren social science journal
5
The Palgrave handbook of the economics and language
5
Advances in linguistics and communication studies (ALCS) book series
4
Discussion paper series
4
Discussion papers / CEPR
4
Economic approaches to language and bilingualism
4
Economics letters
4
European economic review : EER
4
European research studies
4
Kom / Kommission der Europäischen Gemeinschaften
4
Language in international business : developing a field
4
Multilingual matters
4
AICEI proceedings
3
Discussion paper
3
Economic development and cultural change
3
GLO discussion paper
3
Globalisierung, Europäisierung, internationale Vernetzung : innovative Konzepte zur Förderung von Mobilität und internationalen Qualifikationen
3
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Source
All
ECONIS (ZBW)
984
USB Cologne (EcoSocSci)
59
EconStor
6
ArchiDok
6
USB Cologne (business full texts)
1
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1
Examining the relationship between
language
divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
2
The impact of
language
style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
3
Global reconstruction of
language
models with linguistic rules : explainable AI for online consumer reviews
Binder, Markus
;
Heinrich, Bernd
;
Hopf, Marcus
; …
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
4
,
pp. 2123-2138
Persistent link: https://www.econbiz.de/10013556702
Saved in:
4
Re-considering
language
within a cosmopolitan understanding : toward a multilingual franca approach in international business studies
Janssens, Maddy
;
Steyaert, Chris
- In:
Journal of international business studies : JIBS ; an …
45
(
2014
)
5
,
pp. 623-639
Persistent link: https://www.econbiz.de/10010380423
Saved in:
5
Language
-based diversity and faultlines in organizations
Kulkarni, Mukta
- In:
Journal of organizational behavior : OB ; the internat. …
36
(
2015
)
1
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011293607
Saved in:
6
The words leader/líder and their resonances in an Italo-Latin American multinational corporation
Gagiotti, Hugo
;
Marre, Diana
- In:
Leadership
13
(
2017
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10011774663
Saved in:
7
Leadership, Management and the Welsh
Language
Schedlitzki, Doris
;
Edwards, Gareth
;
While, Gethin
- In:
European management review : the journal of the …
14
(
2017
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011709969
Saved in:
8
The context of text : harmonizing multilingual texts of the WTO
Meena, Rishabha
;
Rao, Advaith
- In:
Journal of world trade : law, economic policy, public policy
58
(
2024
)
2
,
pp. 295-313
Persistent link: https://www.econbiz.de/10014549795
Saved in:
9
Multilingual scholarship and the paradox of translation and laguage in management and organization studies
Steyaert, Chris
;
Janssens, Maddy
- In:
Organization : the critical journal of organization, …
20
(
2013
)
1
,
pp. 131-142
Persistent link: https://www.econbiz.de/10009745047
Saved in:
10
Brexit and
multilingualism
in the European Union
Ginsburgh, Victor
;
Moreno-Ternero, Juan D.
- In:
Metroeconomica : international review of economics
73
(
2022
)
2
,
pp. 708-731
Persistent link: https://www.econbiz.de/10013190647
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