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When up brings you down : the effects of imagined vertical movements on motivation, performance, and consumer behavior
Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 271-283
Persistent link: https://www.econbiz.de/10010366232
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The effects of online product presentation on consumer responses : a mental imagery perspective
Yoo, Jungmin; Kim, Minjeong - In: Journal of business research : JBR 67 (2014) 11, pp. 2464-2472
Persistent link: https://www.econbiz.de/10010402761
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Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer; Cian, Luca - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
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Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour
Wu, Xiaohong; Lai, Ivan K. W. - In: Journal of destination marketing & management 21 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013041362
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When rich pictorial information backfires : the interactive effects of pictures and psychological distance on evaluations of tourism products
Jia, Yanli; Ouyang, Jun; Guo, Qiang - In: Tourism management : research, policies, practice 85 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012514393
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How virtual reality influences travel intentions : the role of mental imagery and happiness forecasting
Skard, Siv E. Rosendahl; Knudsen, Eirik Sjåholm; … - In: Tourism management : research, policies, practice 87 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648460
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The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes : a mental imagery perspective
Lee, Jung Eun; Shin, Eonyou - In: Journal of business research : JBR 120 (2020), pp. 407-417
Persistent link: https://www.econbiz.de/10012417147
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Effective electronic menu presentation : from the cognitive style and mental imagery perspectives
Lee, Hee; Kim, Min Gyung - In: International journal of hospitality management 87 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012241890
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The influence of payment mechanisms on pricing : when mental imagery stimulates desire for money
Xu, Xiaobing; Rong, Chen; Jiang, Lan - In: Journal of retailing 96 (2020) 2, pp. 178-188
Persistent link: https://www.econbiz.de/10012295822
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How language abstractness affects service referral persuasiveness
De Angelis, Matteo; Tassiello, Vito; Amatulli, Cesare; … - In: Journal of business research : JBR 72 (2017), pp. 119-126
Persistent link: https://www.econbiz.de/10011645521