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POS-marketing-trends - measuring marketing efficacy
Petersen, Chris - In: POS-Marketing : integrierte Kommunikation für den …, (pp. 313-334). 2001
Persistent link: https://www.econbiz.de/10003388623
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Measuring media channel performance : a proposed alternative to the "last-in wins" methodology
Robertshaw, Gary S. - In: Journal of marketing analytics : JMA 5 (2017) 3/4, pp. 121-130
Persistent link: https://www.econbiz.de/10011855271
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Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
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Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri; Jalkala, Anne - In: Industrial marketing management : the international … 64 (2017), pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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From research to action : enhancing Net Promoter Score utilization in managerial practice
Baehre, Sven - In: International journal of market research 66 (2024) 2/3, pp. 174-181
Persistent link: https://www.econbiz.de/10014584457
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Return on Measurement : Relating Marketing Metrics Practices to Strategic Performance
Clark, Bruce; Abela, Andrew Victor; Ambler, Tim - 2014
more general measurement practices. They show which practices are positively associated with five different measures of … performance. The intensity of measurement through regular review, detailed accounting for marketing spending, and use of … performance dashboards have little impact on performance. The strongest "returns on measurement" appear to arise from reporting …
Persistent link: https://www.econbiz.de/10014146811
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Customer mindset metrics : a systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Story, … - In: Journal of business research : JBR 149 (2022), pp. 353-362
Persistent link: https://www.econbiz.de/10013325614
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Marketing Calculator : Measuring and Managing Return on Marketing Investment
Powell, Guy R. - 2012
industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management … the key issues surrounding the measurement of marketing effectiveness. More than that however, is how each of the concepts …
Persistent link: https://www.econbiz.de/10011827645
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Customer Feedback Metrics for Marketing Accountability
de Haan, Evert; Verhoef, Peter C.; Wiesel, Thorsten - 2021
Attitudes, perceptions, and intentions of a firm's customers, which can be captured via customer feedback metrics (CFMs), provide valuable information about the state of a firm's customer base. CFMs can help capture the impact of marketing actions on future customer behavior and future firm...
Persistent link: https://www.econbiz.de/10015085892