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Attitude measurement for marketing strategies
Hughes, George D. - 1971
Persistent link: https://www.econbiz.de/10000026354
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Measuring and managing brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784481
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Estimating causal installed-base effects : a bias-correction approach
Narayanan, Sridhar; Nair, Harikesh - 2011
Persistent link: https://www.econbiz.de/10008906087
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The financial markets and customer satisfaction : reexamining the value implications of customer satisfaction from the efficient markets perspective
Jacobson, Robert; Mizik, Natalie - In: MSI reports : working paper series (2007) 3, pp. 75-103
Persistent link: https://www.econbiz.de/10003579932
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Measuring and managing brand love : the BERA platform
Barker, Ryan; Peacock, Jeffrey - In: Consumer brand relationships : meaning, measuring, managing, (pp. 243-260). 2015
Persistent link: https://www.econbiz.de/10011279668
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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Private label brands : measuring equity across consumer segments
Cuneo, Andres; Lopez, Pilar; Yagüe Guillén, María Jésus - In: The journal of product & brand management 21 (2012) 6, pp. 428-438
Persistent link: https://www.econbiz.de/10009682691
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Messung und Wirkung von Netzeffekten in der ökonomischen Forschung
Clement, Michel; Schollmeyer, Thomas - In: Journal für Betriebswirtschaft : management review … 58 (2008/09) 4, pp. 173-207
Persistent link: https://www.econbiz.de/10003817373
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Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm J.; Feetham, Pamela M. - In: Journal of consumer behaviour 21 (2022) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012813940
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Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10003814434