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Messung
Consumer behaviour
51
Konsumentenverhalten
45
Brand image
32
Markenimage
30
International marketing
26
Brand management
25
Markenführung
25
Internationales Marketing
23
Designation of origin
22
Herkunftsbezeichnung
22
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16
Markenartikel
16
Market research
13
Measurement
13
Theorie
13
Theory
13
Export
11
Marketing management
11
Marketingmanagement
11
Marktforschung
11
United Kingdom
10
Bibliometrics
8
Bibliometrie
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Großbritannien
8
Structural equation model
8
Strukturgleichungsmodell
8
Marketing
6
Österreich
6
Advertising effects
5
Austria
5
Beziehungsmarketing
5
Competitive strategy
5
Country of origin
5
Emotion
5
Erfolgsfaktor
5
Partial least squares
5
Produktmanagement
5
Relationship marketing
5
Rules of origin
5
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Diamantopoulos, Adamantios
10
Riefler, Petra
4
Fuchs, Christoph
2
Kaiser, Sebastian
1
Roth, Katharina P.
1
Sarstedt, Marko
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Temme, Dirk
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Wilczynski, Petra
1
Wilken, Robert
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Journal of business research : JBR
3
AMS review : official publication of the Academy of Marketing Science
1
British journal of management : BJM
1
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
Service business : an international journal
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ECONIS (ZBW)
10
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1
Advancing formative measurement models
Diamantopoulos, Adamantios
;
Riefler, Petra
;
Roth, …
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1203-1218
Persistent link: https://www.econbiz.de/10003784748
Saved in:
2
Special issue : Formative indicators
Diamantopoulos, Adamantios
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003784946
Saved in:
3
Formative Indikatoren : einige Anmerkungen zu ihrer Art, Validität und Multikollinearität
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Journal of business economics : JBE
78
(
2008
)
11
,
pp. 1183-1196
Persistent link: https://www.econbiz.de/10003774564
Saved in:
4
Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
Saved in:
5
Measuring experienced emotions during service recovery encounters : construction and assessment of the ESRE scale
Schoefer, Klaus
;
Diamantopoulos, Adamantios
- In:
Service business : an international journal
2
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003692368
Saved in:
6
Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example
Diamantopoulos, Adamantios
;
Riefler, Petra
- In:
Measurement and research methods in international marketing
,
(pp. 11-30)
.
2011
Persistent link: https://www.econbiz.de/10009377931
Saved in:
7
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina
;
Wilken, Robert
;
Diamantopoulos, …
- In:
British journal of management : BJM
22
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Saved in:
8
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios
;
Sarstedt, Marko
;
Fuchs, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
3
,
pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Saved in:
9
Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
Saved in:
10
MIMIC models, formative indicators and the joys of research
Diamantopoulos, Adamantios
;
Temme, Dirk
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 160-170
Persistent link: https://www.econbiz.de/10010187185
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