//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of brand characterist...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Messung
Brand equity
897
Brand management
808
Markenführung
767
Brand image
760
Markenimage
746
Consumer behaviour
549
Konsumentenverhalten
508
brand equity
399
Markenwert
354
Marketing cooperation
329
Marketingkooperation
329
Brand
293
Markenartikel
280
Relationship marketing
206
Beziehungsmarketing
201
Deutschland
155
Germany
149
Theorie
121
Theory
121
Online-Marketing
113
Internet marketing
112
Brand Equity
107
Marketingmanagement
103
Social Web
99
Social web
99
Marketing
96
Marketing management
96
Markenpolitik
87
Customer satisfaction
83
Brand loyalty
74
Kundenzufriedenheit
70
Brands
62
Corporate social responsibility
59
Advertising effects
57
Werbewirkung
57
Corporate Social Responsibility
53
Co-branding
52
Store brand
50
Strategische Allianz
49
Handelsmarke
48
more ...
less ...
Online availability
All
Undetermined
20
Free
1
Type of publication
All
Book / Working Paper
24
Article
22
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Hochschulschrift
11
Thesis
6
Aufsatz im Buch
4
Book section
4
Dissertation u.a. Prüfungsschriften
2
Graue Literatur
2
Handbook
2
Handbuch
2
Non-commercial literature
2
Systematic review
2
Übersichtsarbeit
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
32
German
15
Undetermined
1
Author
All
Köster, Lars
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Hoepfner, Jörg
3
Liebert, Tobias
3
Baalbaki, Sally
2
Bekmeier-Feuerhahn, Sigrid
2
Lee, Alvin
2
Pauwels-Delassus, Véronique
2
Zarantonello, Lia
2
Alagarsamy, Subburaj
1
Bank, Semra
1
Bauer, Hans H.
1
Borkovsky, Ron N.
1
Böger, Daniel
1
Chahal, Hardeep
1
Cho, Eunjoo
1
Choi, Kyuwan
1
Choi, Serin
1
Clément, Alexandre
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
DeSarbo, Wayne
1
Decker, Reinhold
1
Ding, Yu
1
Dutta, Kamani
1
Feldmann, Sandra
1
Fiore, Ann Marie
1
Fischer, Stefan
1
Franck, Anja
1
French, Alan
1
García, María Ruiz
1
Germann, Frank
1
Goldfarb, Avi
1
Guzman, Francisco
1
Guzmán, Francisco
1
Hanssens, Dominique M.
1
Haviv, Avery M.
1
Hein, Sebastian
1
Heldt, Rodrigo
1
more ...
less ...
Institution
All
Technische Universität Dresden
1
Published in...
All
International journal of consumer studies
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Decision
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Gabler Research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Schriften zur quantitativen Betriebswirtschaftslehre
1
International journal of economics and business research : IJEBR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of fashion marketing and management
1
Marken- und Kommunikationscontrolling
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Unternehmensführung
1
Measuring business excellence : the journal of organizational performance management
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Review of managerial science
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The Routledge companion to contemporary brand management
1
The marketing review
1
Tourism economics : the business and finance of tourism and recreation
1
more ...
less ...
Source
All
ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000662248
Saved in:
2
Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter
;
Buchele, Mark-Steffen
;
Hoepfner, Jörg
; …
-
2009
-
3. Aufl.
Persistent link: https://www.econbiz.de/10003858812
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
5
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
6
Brands and customers as drivers of firm value
Martin, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009708479
Saved in:
7
Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
Hornig, Tobias
-
2013
Persistent link: https://www.econbiz.de/10010356513
Saved in:
8
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
9
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
10
Perceptual and behavioural dimensions : measuring brand equity consumer based
Rodrigues, Paula
;
Martins, Francisco Vitorino
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 507-519
Persistent link: https://www.econbiz.de/10011551784
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->